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<\/p>\nThe people who helped make many of us fat via Burger King’s monster-size meals are now telling us that, well, we’ve been duped by the very industry that they helped promote. The “magicians” are now letting us in on their secrets.<\/p>\n
Alex Bogusky and Chuck Porter of Crispin Porter + Bogusky<\/a>, the agency that put that creepy King character on the map, are now telling you how the food industry (and by default, they) have made us fat… with a little help from the consumers, of course. Their message comes to us via the book The 9 Inch Diet<\/em>. DietsInReview <\/a>will be offering up our own, more detailed, review on it in the near future, so stay tuned.<\/p>\n Some are speculating that this is yet another brilliant marketing ploy by the agency to push the BK brand under the guise of a caring book. One ad for the book proclaims in all caps:<\/p>\n THIS ISN’T A DIET BOOK… AND IT’S ALSO NOT ANOTHER ONE OF THOSE DIET BOOKS JUST CLAIMING NOT TO BE ANOTHER DIET BOOK. THIS IS A BOOK ABOUT PLATES, AND THE TWISTED CONSPIRACY THAT IS MAKING OUR COUNTRY FAT.<\/p><\/blockquote>\n Regardless of what their true motivations are, they have pretty big stones, no? Even McDonald’s has a diet<\/a>. Technically. But it’s not run by the company. The Subway chain<\/a> made hay with the altruistic approach in the Jared campaign, showing that if you “Eat Fresh” you can drop weight. But they’ve done so in a manner that’s not brazen.<\/p>\n Interestingly, the advertising juggernaut Crispin Porter + Bogusky works both sides of the health spectrum. While they helped make Burger King a cultural icon, they also have contributed to The Truth campaign (those sanctimonious, but heart-in-the-right-place anti-smoking ads).<\/p>\n The 9 Inch “Diet” is due out later in 2026.<\/p>\n","protected":false},"excerpt":{"rendered":" The people who helped make many of us fat via Burger King’s monster-size meals are now telling us that, well, we’ve been duped by the very industry that they helped promote. The “magicians” are now letting us in on their … Continue reading