{"id":16258,"date":"2010-01-18T01:01:05","date_gmt":"2010-01-18T06:01:05","guid":{"rendered":"https:\/\/www.dietsinreview.com\/diet_column\/?p=16258"},"modified":"2010-01-15T15:04:48","modified_gmt":"2010-01-15T20:04:48","slug":"alli-weight-loss-pill-to-star-in-its-own-documentary","status":"publish","type":"post","link":"https:\/\/dietsinreview.com\/diet_column\/01\/alli-weight-loss-pill-to-star-in-its-own-documentary\/","title":{"rendered":"Alli Weight Loss Pill to Star in its Own Documentary"},"content":{"rendered":"

\"alli\"<\/a>Do weight loss pills have a Hollywood “alli”? Glaxo, the pharmaceutical company that makes the popular weight loss supplement Alli<\/a>, is financing a documentary about our eating habits. The company is going to partner with the Creative Coalition, a nonprofit social and political advocacy organization that has backing by entertainers like Alec Baldwin, Tim Daly and Susan Sarandon.<\/p>\n

A spokesman for Glaxo says that an Academy Award-winning director will be named on January 25 at the Sundance Film Festival.<\/p>\n

The Creative Coalition recently released a documentary directed by Barry Levinson called \u201cPoliWood,\u201d which examined politically active actors during the 2026 Republican and Democratic conventions. But, their latest project is raising some eyebrows. People are wondering if it will be a glorified infomercial for Alli.<\/p>\n

\u201cThe filmmakers can make a decision about whether Alli is important,\u201d says Rachel Ferdinando, a Glaxo marketing executive. \u201cWe want it to be entirely transparent; we want it to have integrity. It\u2019s a fantastic outcome if people are simply more educated.\u201d<\/p>\n

Glaxo executives said there would be a signed agreement that gives full creative control to the director and the Creative Coalition team.<\/p>\n

Those involved would like to emulate the success of Al Gore’s “An Inconvenient Truth,” which only cost $1.5 million to make and brought in $50 million worldwide.<\/p>\n

Ferdinando summarized the film as \u201cthe \u2018Inconvenient Truth\u2019 of mindless eating<\/a>,\u201d a \u201cbehind-closed-doors, fly-on-the-wall\u201d approach that examines the unhealthy relationships people have with food.<\/p>\n

(via: New York Times<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"

Do weight loss pills have a Hollywood “alli”? Glaxo, the pharmaceutical company that makes the popular weight loss supplement Alli, is financing a documentary about our eating habits. The company is going to partner with the Creative Coalition, a nonprofit … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[677,143,3677],"class_list":["post-16258","post","type-post","status-publish","format-standard","hentry","tag-alli","tag-diet-pills","tag-diet-tv"],"acf":[],"_links":{"self":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/16258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/comments?post=16258"}],"version-history":[{"count":12,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/16258\/revisions"}],"predecessor-version":[{"id":16270,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/16258\/revisions\/16270"}],"wp:attachment":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/media?parent=16258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/categories?post=16258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/tags?post=16258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}