{"id":32789,"date":"2010-10-14T13:11:50","date_gmt":"2010-10-14T18:11:50","guid":{"rendered":"https:\/\/www.dietsinreview.com\/diet_column\/?p=32789"},"modified":"2011-12-27T14:33:30","modified_gmt":"2011-12-27T19:33:30","slug":"scarrots-new-junk-food-of-choice-for-halloween","status":"publish","type":"post","link":"https:\/\/dietsinreview.com\/diet_column\/10\/scarrots-new-junk-food-of-choice-for-halloween\/","title":{"rendered":"Scarrots New Junk Food of Choice for Halloween"},"content":{"rendered":"<p><a title=\"Scarrots New Junk Food of Choice for Halloween\" href=\"https:\/\/www.dietsinreview.com\/diet_column\/10\/scarrots-new-junk-food-of-choice-for-halloween\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-32798\" title=\"Scarrots Baby Carrots\" src=\"https:\/\/www.dietsinreview.com\/diet_column\/wp-content\/uploads\/2010\/10\/Scarrots-Baby-Carrots.jpg\" alt=\"\" width=\"287\" height=\"221\" \/><\/a>Often, the most scary part of Halloween isn&#8217;t the costumes or the pranks, but the <a title=\"Calorie Tricks in Halloween Treat Favorites\" href=\"https:\/\/www.dietsinreview.com\/diet_column\/10\/calorie-tricks-in-halloween-treat-favorites\/\" target=\"_self\">treats<\/a>. We&#8217;ve all seen the baskets of candy kids come home with after a night of trick-or-treating. Now a group of farmers, appropriately titled <em>A Bunch of Carrot Farmers, <\/em>has come up with a new plan to help kids make a healthier choice.<\/p>\n<p>Late this past summer, the group began a campaign entitled &#8220;Eat &#8216;Em Like Junk Food&#8221; to get kids to eat more carrots by borrowing the <a title=\"Baby Carrots Get a Junk Food Makeover\" href=\"https:\/\/www.dietsinreview.com\/diet_column\/09\/baby-carrots-getting-junk-food-marketing-makeover\/\" target=\"_self\">sales tactics of junk foods<\/a>. The branding program included packaged baby carrots in potato chip-sized bags and selling them in brightly colored refrigerated <a title=\"Senators Want to Ban Junk Food From Schools\" href=\"https:\/\/www.dietsinreview.com\/diet_column\/05\/senators-want-to-ban-junk-food-from-schools\/\" target=\"_self\">vending machines<\/a>, using vibrant billboards and flashy commercials. The campaign even featured a carrot-crunch-powered iPhone and iPod Touch game, &#8220;Xtreme Xrunch Kart,&#8221; available as a free download at the iTunes store.<!--more--><\/p>\n<p><em> <\/em>To date, the campaign, which challenges the establishment&#8217;s dominance over snacking culture, has been a wild success. Now they are looking to add to the success by creating &#8220;Scarrots&#8221;. Scarrots are 1.7 ounce single-serve bags of baby carrots, offered in a master bag containing 25 servings in 3 unique designs.\u00a0 Also included is a sealed pouch containing 25 temporary glow-in-the-dark tattoos of masquerading baby carrot characters.<\/p>\n<p>&#8220;We&#8217;ve been blown away by the response to this campaign,&#8221; said Jeff Dunn, chief executive officer, Bolthouse Farms. &#8220;We&#8217;ve captured the attention of everyone from USA Today to the New York Times, all the major networks &#8212; we were even cited in the season premiere of Saturday Night Live. We&#8217;ve learned that is there&#8217;s a huge groundswell of support behind our effort to brand Baby Carrots as the ultimate junk food and we&#8217;re excited to offer snackers of all kinds a new Halloween treat.&#8221;<\/p>\n<p><em>via <a title=\"PRNewswire.com\" href=\"http:\/\/www.prnewswire.com\" target=\"_blank\">prnewswire.com<\/a> and <a title=\"thepacker.com\" href=\"http:\/\/www.thepacker.com\" target=\"_blank\">thepacker.com<\/a><br \/>\n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Often, the most scary part of Halloween isn&#8217;t the costumes or the pranks, but the treats. We&#8217;ve all seen the baskets of candy kids come home with after a night of trick-or-treating. Now a group of farmers, appropriately titled A &hellip; <a href=\"https:\/\/dietsinreview.com\/diet_column\/10\/scarrots-new-junk-food-of-choice-for-halloween\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3687,1367],"tags":[4041,271,31,3864,84,3852,5150],"class_list":["post-32789","post","type-post","status-publish","format-standard","hentry","category-adult-health","category-childrens-health","tag-carrots","tag-halloween","tag-health-news","tag-healthy-holidays","tag-healthy-snacks","tag-holiday","tag-scarrots"],"acf":[],"_links":{"self":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/32789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/comments?post=32789"}],"version-history":[{"count":9,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/32789\/revisions"}],"predecessor-version":[{"id":32796,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/32789\/revisions\/32796"}],"wp:attachment":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/media?parent=32789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/categories?post=32789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/tags?post=32789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}