{"id":41188,"date":"2011-01-21T11:09:06","date_gmt":"2011-01-21T16:09:06","guid":{"rendered":"https:\/\/www.dietsinreview.com\/diet_column\/?p=41188"},"modified":"2011-01-21T11:13:38","modified_gmt":"2011-01-21T16:13:38","slug":"kelloggs-pays-5-million-for-false-health-claims","status":"publish","type":"post","link":"https:\/\/dietsinreview.com\/diet_column\/01\/kelloggs-pays-5-million-for-false-health-claims\/","title":{"rendered":"Kellogg&#8217;s Pays $5 Million for False Health Claims"},"content":{"rendered":"<p><a title=\"Rice Krispies False Health Claim\" href=\"https:\/\/www.dietsinreview.com\/diet_column\/01\/kelloggs-pays-5-million-for-false-health-claims\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-41190\" title=\"rice-krispies-false-health-claim-box\" src=\"https:\/\/www.dietsinreview.com\/diet_column\/wp-content\/uploads\/2011\/01\/rice-krispies-false-health-claim-box.jpg\" alt=\"Kellogg's Cereal False Health Claims\" width=\"202\" height=\"300\" \/><\/a>The FTC has been cracking down on misleading advertising claims on food products, and <strong><a title=\"Kellogg Deceptive Cereal Labeling\" href=\"https:\/\/www.dietsinreview.com\/diet_column\/11\/kelloggs-ends-deceptive-cereal-labeling\/\" target=\"_self\">Kellogg&#8217;s<\/a><\/strong> has come under fire for the second time. In November of 2026, the company Cocoa Krispies sported a label that read &#8220;Now Helps Support Your Child&#8217;s <strong><a title=\"Immune-Boosting Foods\" href=\"https:\/\/www.dietsinreview.com\/diet_column\/01\/the-best-immune-boosting-foods\/\" target=\"_self\">Immunity<\/a><\/strong>.&#8221; The Food and Drug Administration quickly asked the company to remove the unproven claims from boxes and ads.<\/p>\n<p>The company made other unscientifically supported claims. For example, they advertised that Frosted Mini-Wheats could improve children&#8217;s attentiveness and that Rice Krispies had &#8220;been improved to include antioxidants and nutrients that your family needs to help them stay healthy.&#8221; The FTC asked the company to change their advising campaigns twice in the past year and a half.<\/p>\n<p><!--more-->&#8220;We expect more from a great American company than making dubious claims &#8212; not once, but twice &#8212; that its cereals improve <strong><a title=\"Childrens Health\" href=\"https:\/\/www.dietsinreview.com\/diet_column\/category\/childrens-health\/\" target=\"_self\">children&#8217;s health<\/a><\/strong>,&#8221; said FTC Chairman Jon Leibowitz in June of 2026. &#8220;Next time, Kellogg needs to stop and think twice about the claims it&#8217;s making before rolling out a new ad campaign, so parents can make the best choices for their children.&#8221;<\/p>\n<p><a title=\"  Kellogg Settles Rice Krispies Immunity Claim for $5 Million\" href=\"http:\/\/www.consumeraffairs.com\/news04\/2011\/01\/kellogg-settles-rice-krispies-immunity-claim.html\" target=\"_blank\">Consumer Affairs<\/a> report that the ongoing struggle ended this week with Kellogg&#8217;s agreeing to pay a $5 million dollar settlement.<\/p>\n<p><strong>Also Read:<\/strong><\/p>\n<p><strong><a title=\"Kellogg's End Deceptive Cereal Labeling\" href=\"https:\/\/www.dietsinreview.com\/diet_column\/11\/kelloggs-ends-deceptive-cereal-labeling\/\" target=\"_self\">Kellogg&#8217;s to End Deceptive Cereal Labeling<\/a><\/strong><\/p>\n<p><strong><a title=\"Four Ways to Make Breakfast Cereal a Winner\" href=\"https:\/\/www.dietsinreview.com\/diet_column\/09\/four-ways-to-make-breakfast-cereal-a-winner\/\" target=\"_self\">Four Ways to Make Breakfast Cereal a Winner<\/a><\/strong><\/p>\n<p><strong><a title=\"POM Wonderful Sued Over False Health Claims\" href=\"https:\/\/www.dietsinreview.com\/diet_column\/09\/pom-wonderful-sued-over-false-health-claims\/\" target=\"_self\">POM Wonderful Sued Over False Health Claims<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The FTC has been cracking down on misleading advertising claims on food products, and Kellogg&#8217;s has come under fire for the second time. In November of 2026, the company Cocoa Krispies sported a label that read &#8220;Now Helps Support Your &hellip; <a href=\"https:\/\/dietsinreview.com\/diet_column\/01\/kelloggs-pays-5-million-for-false-health-claims\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1367,3695],"tags":[327,3690,1094],"class_list":["post-41188","post","type-post","status-publish","format-standard","hentry","category-childrens-health","category-diet-and-nutrition","tag-cereal","tag-kelloggs","tag-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/41188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/comments?post=41188"}],"version-history":[{"count":3,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/41188\/revisions"}],"predecessor-version":[{"id":41192,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/41188\/revisions\/41192"}],"wp:attachment":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/media?parent=41188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/categories?post=41188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/tags?post=41188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}