{"id":45348,"date":"2011-03-28T14:17:18","date_gmt":"2011-03-28T19:17:18","guid":{"rendered":"https:\/\/www.dietsinreview.com\/diet_column\/?p=45348"},"modified":"2011-05-10T13:04:20","modified_gmt":"2011-05-10T18:04:20","slug":"frito-lay-jumps-on-the-all-natural-bandwagon","status":"publish","type":"post","link":"https:\/\/dietsinreview.com\/diet_column\/03\/frito-lay-jumps-on-the-all-natural-bandwagon\/","title":{"rendered":"Frito-Lay Jumps on the All-Natural Bandwagon"},"content":{"rendered":"

\"Lay's<\/a>Potato chips get a bad rep, often from other snacks that aim to prove themselves as healthier alternatives. Fritio-Lay appears to be making some efforts to change this image, by cutting out artificial ingredients.<\/p>\n

“If the ingredient isn’t in a consumer’s cupboard, can we get it off the label?” says Tim Fink, director of Frito-Lay’s seasonings team. The company is also reducing the sodium<\/a><\/strong> content of many of its popular chip brands by 25 percent, but they’re not advertising the change for fear that people will associate the new version with tasteless health food.<\/p>\n

Tostitos tortilla chips, multigrain SunChips, Rold Gold pretzels and of course Lay’s flavored potato chips<\/a><\/strong> will no longer be made with about 36 of the artificial ingredients they currently contain. For example, FD&C Red 40, and artificial coloring, will be replaced with beet juice, purple cabbage and carrots.<\/p>\n

By then end of the year they hope to make half of Frito-Lay snacks sold in the U.S. with only natural ingredients. Some of the made-over products are already available in stores.<\/p>\n

What do you think? Is this a real improvement or a token change?<\/p>\n

Via The Wall Street Journal<\/a><\/em>.<\/p>\n

Also Read:<\/strong><\/p>\n

Popchips Alternative to Fried Potato Chips<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Potato chips get a bad rep, often from other snacks that aim to prove themselves as healthier alternatives. Fritio-Lay appears to be making some efforts to change this image, by cutting out artificial ingredients. “If the ingredient isn’t in a … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3695],"tags":[8039,1320,269],"class_list":["post-45348","post","type-post","status-publish","format-standard","hentry","category-diet-and-nutrition","tag-frito-lay","tag-potato-chips","tag-snacks"],"acf":[],"_links":{"self":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/45348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/comments?post=45348"}],"version-history":[{"count":5,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/45348\/revisions"}],"predecessor-version":[{"id":48411,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/45348\/revisions\/48411"}],"wp:attachment":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/media?parent=45348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/categories?post=45348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/tags?post=45348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}