{"id":53431,"date":"2011-08-03T08:00:22","date_gmt":"2011-08-03T13:00:22","guid":{"rendered":"https:\/\/www.dietsinreview.com\/diet_column\/?p=53431"},"modified":"2011-08-02T12:45:59","modified_gmt":"2011-08-02T17:45:59","slug":"campbells-adds-more-salt-to-soups-to-boost-sales","status":"publish","type":"post","link":"https:\/\/dietsinreview.com\/diet_column\/08\/campbells-adds-more-salt-to-soups-to-boost-sales\/","title":{"rendered":"Campbell’s Adds More Salt to Soups to Boost Sales"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Guest article provided by<\/em><\/strong> FoodFacts.com<\/a><\/em><\/p>\n

Do you recall the older winter-time commercial of a snowman dragging his feet into his home from a blizzard; and sitting down to a bowl of hot chicken noodle soup<\/a><\/strong>? As he took one sip the snow melted off and what was left was a little boy with a huge smile. That\u2019s Campbell\u2019s. They\u2019re marketing and ads have proven to be successful for many years now, because they are the most popular soup can on store shelves. Why? It could be their advertising, their coupons and incentives, or it could be their salt-filled broth that most Americans have grown to adore.<\/p>\n

Fact of the matter is that people-love-salt<\/a><\/strong>. Salt on pasta, salt on eggs, salt on mashed potatoes, salt on chicken, the list goes on and on. Campbell\u2019s took notice of this a LONG time ago. They\u2019ve been producing soups with high sodium levels since they first opened their factories in 1869. One half-cup serving of their chicken noodle soup is 890mg of sodium. That\u2019s almost HALF of your daily value of sodium for one day, in just HALF a cup. So basically, you consume one whole can, you\u2019ve had your recommended sodium for the entire day in just 5 minutes, and maybe a little more.<\/p>\n

Well, once the ball got rolling that our country and others are now facing huge numbers of heart disease, cancer, obesity, and diabetes, many people began to take initiatives to eat healthier. Which is great. Less people are buying Hungry-Man XXL<\/a><\/strong> frozen dinners, KFC fried chicken, Post Fruity Pebbles, etc. That\u2019s when Kashi got more popular, Amy\u2019s organic meals, and other products boasting natural ingredients, less sugar, and no cholesterol. Larger food companies, however, panicked. They\u2019ve created products for years now, known for being tasty, fun and great, but are now all of a sudden detrimental to your health.\"\"<\/a><\/p>\n

Campbell\u2019s took a huge leap a few years back, cutting sodium by nearly half in most of their soup products. They even started a new line of healthier soups, Select Harvest<\/a><\/strong>. They figured, this is what people want, so they\u2019re going to buy it; and these new products are going to fly off the shelves. Well we don\u2019t have the exact numbers, but we\u2019re sure millions at least tried the sodium-reduced soups. However, when you cut out such a hefty portion of sodium, you have to realize the taste will be very different. Also, Campbell\u2019s didn\u2019t slowly remove the salt, they ripped the band-aid and cut the amount by half all at once. For those who sought their products for taste rather than nutritional value, we\u2019re assuming they didn\u2019t like it. Sales steadily dropped over a period of time.<\/p>\n

Campbell\u2019s newly appointed CEO, Denise Morrison, announced that she had to bring sales and taste back to their product; with the return of salt. \u201cFor me it\u2019s about stabilizing company sales first<\/strong> and then planning growth beyond that.\u201d Morrison plans to continue selling the new sodium-pumped soups until they slowly begin to create healthier options again. However, sales and profit come first.<\/p>\n

Also Read:<\/strong><\/p>\n

Campbell’s Sued Over Salty Soup<\/a><\/strong><\/p>\n

5 Surprisingly High Sodium Foods<\/a><\/strong><\/p>\n

Heinz Releases No Salt Ketchup Using AlsoSalt<\/a><\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Guest article provided by FoodFacts.com Do you recall the older winter-time commercial of a snowman dragging his feet into his home from a blizzard; and sitting down to a bowl of hot chicken noodle soup? As he took one sip … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3695],"tags":[8041,7851,23,803,3710],"class_list":["post-53431","post","type-post","status-publish","format-standard","hentry","category-diet-and-nutrition","tag-campbells","tag-foodfacts","tag-guest-blog","tag-sodium","tag-soups"],"acf":[],"_links":{"self":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/53431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/comments?post=53431"}],"version-history":[{"count":3,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/53431\/revisions"}],"predecessor-version":[{"id":53437,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/53431\/revisions\/53437"}],"wp:attachment":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/media?parent=53431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/categories?post=53431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/tags?post=53431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}