{"id":53497,"date":"2011-08-04T10:49:48","date_gmt":"2011-08-04T15:49:48","guid":{"rendered":"https:\/\/www.dietsinreview.com\/diet_column\/?p=53497"},"modified":"2011-08-04T10:51:07","modified_gmt":"2011-08-04T15:51:07","slug":"weetabix-cereal-paying-children-to-be-mobile-advertisements","status":"publish","type":"post","link":"https:\/\/dietsinreview.com\/diet_column\/08\/weetabix-cereal-paying-children-to-be-mobile-advertisements\/","title":{"rendered":"Weetabix Cereal Paying Children to be Mobile Advertisements"},"content":{"rendered":"

\"\"<\/a>\u201cSo, wait?! You\u2019re going to pay my child $400 to wear a shirt with your company\u2019s logo on it?\u201d<\/p>\n

This may very well be the line that has recently dropped out of many parents’ mouths as Weetabix, a popular cereal brand in the U.K., has been experimenting with a whole new type of advertising.<\/p>\n

Weetabix is a whole grain<\/a><\/strong> cereal similar to America’s shredded wheat-style cereals. The company has begun hiring children with very busy social lives to wear the company logo while they attend their extra-curricular events. In return, the children are earning about $400. The company is intending to send the message that children who eat Weetabix can pack more into their day than their friends who opted for a different breakfast.<\/p>\n

This move hasn\u2019t come without controversy. Many opponents of this campaign are claiming that children are being sold as mobile billboards. As these socially active kids<\/a><\/strong> attend their clubs and run the sports fields, they are reaching a whole new market of potential consumers.<\/p>\n

<\/p>\n

Who\u2019s right? The company that claims their truly healthy product will help facilitate a more active and rich life? Or are the nay-sayers on to something? Are the children just being used as pawns in a new money making scheme?<\/p>\n

If the company wasn\u2019t promoting a healthy product, it\u2019s doubtful the idea would ever leave the brainstorming session. It\u2019s hard to imagine any company being so bold and expecting children to advertise their sugar bomb cereal. However, if this campaign keeps growing, it\u2019ll be very interesting to see what new world we may be living in.<\/p>\n

As far a Weetabix\u2019s campaign- is it a bad thing? What if more kids start eating a whole grain breakfast as a result? Is it negative if it happens as a result of peer influence? As adults we often are influenced by our peers when it comes to nutrition and fitness. When Ms. Jones explains at the gym how she lost weight and got healthy, we\u2019re all ears and ready to head home and try it ourselves. If the end result is a healthy lifestyle, any means necessary seems acceptable- especially for our kids. With the childhood obesity rate climbing daily, making an active kid an example or an advertisement seems more than appropriate.<\/p>\n

Via: Today.com<\/a><\/p>\n

Also Read:<\/strong><\/p>\n

The Best and Worst Breakfast Cereals <\/a><\/strong><\/p>\n

Food Companies Fight to Advertise to Children <\/a><\/strong><\/p>\n

How to Get Your Kids to Eat Whole Grains<\/a>
\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cSo, wait?! You\u2019re going to pay my child $400 to wear a shirt with your company\u2019s logo on it?\u201d This may very well be the line that has recently dropped out of many parents’ mouths as Weetabix, a popular cereal … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":37,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1367],"tags":[327,3691,1094,8724],"class_list":["post-53497","post","type-post","status-publish","format-standard","hentry","category-childrens-health","tag-cereal","tag-children-fitness","tag-marketing","tag-weetabix"],"acf":[],"_links":{"self":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/53497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/comments?post=53497"}],"version-history":[{"count":5,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/53497\/revisions"}],"predecessor-version":[{"id":53530,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/53497\/revisions\/53530"}],"wp:attachment":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/media?parent=53497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/categories?post=53497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/tags?post=53497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}