{"id":61513,"date":"2012-01-02T10:49:26","date_gmt":"2012-01-02T15:49:26","guid":{"rendered":"https:\/\/www.dietsinreview.com\/diet_column\/?p=61513"},"modified":"2012-01-02T10:51:13","modified_gmt":"2012-01-02T15:51:13","slug":"georgia-childhood-obesity-ads-without-taste-video","status":"publish","type":"post","link":"https:\/\/dietsinreview.com\/diet_column\/01\/georgia-childhood-obesity-ads-without-taste-video\/","title":{"rendered":"Georgia Childhood Obesity Ads Without Taste [VIDEO]"},"content":{"rendered":"

\"\"<\/a>Recently, Children\u2019s Healthcare of Atlanta launched an aggressive ad campaign targeted squarely at Georgia’s staggering childhood obesity epidemic<\/a><\/strong>. The ad campaign uses stark imagery and emotional messaging to reach the parents of the growing group of obese children. While critics blast the ads<\/a><\/strong>, the reoccurring sentiment is that while these ads use a more dramatic approach, these are the issues that need to be dealt with.<\/p>\n

The ads show young, sad, overweight children with a warning label below them featuring messages like “My fat may be funny to you, but it’s killing me.” The public’s response has been mixed, but one thing is clear: desperate times call for desperate measures. \u201cThey are in your face,\u201d said Gayla Prestage Grubbs, mother of an overweight 15-year old struggling with weight related issues. \u201cBut I know, for me, I was not offended by it. I was more like \u2014 oh, my gosh, that\u2019s right.\u201d<\/p>\n

On twitter, the response was much the same. Taking the ad’s message one step further, @BarkingUnicorn<\/a><\/strong> tweeted: Another question that parents don’t want to answer: “Mom, why am I fat?”<\/p>\n

<\/p>\n

According to the 2026 Georgia data report<\/a><\/strong> (PDF), 24% of third graders were considered obese. The report attributes the following behaviors to the high percentage of obese children:<\/p>\n