{"id":61896,"date":"2012-01-03T15:55:05","date_gmt":"2012-01-03T20:55:05","guid":{"rendered":"https:\/\/www.dietsinreview.com\/diet_column\/?p=61896"},"modified":"2012-01-03T16:05:55","modified_gmt":"2012-01-03T21:05:55","slug":"special-k-aims-at-long-term-weight-loss-management","status":"publish","type":"post","link":"https:\/\/dietsinreview.com\/diet_column\/01\/special-k-aims-at-long-term-weight-loss-management\/","title":{"rendered":"Special K Aims at Long-Term Weight Loss Management"},"content":{"rendered":"

\"box<\/a>Yesterday, Kellogg’s Special K launched a new campaign and tools to accompany their weight-loss challenge in an apparent effort to reposition the brand. In addition to the cereal, Special K foods include bars, crackers, chips, water mixes and protein shakes. The Special K Challenge<\/a><\/strong> has not changed nutritionally, but now the site and mobile app provide those who sign up with more tools to track their weight loss and stay accountable.<\/p>\n

A new angle of the campaign is to help women feel more “body confidant” and in control of their weight. However, both Special K products and the Special K Challenge have come under criticism by health experts. The challenge itself can be extremely low in calories, consisting of two Special K meal replacements, two Special K snacks and one healthy meal per day. The current campaign is focusing on messages of empowerment and long-term health, rather than simply focusing on the scale. Although such a message is noble, the company seems to be trying to position these products as part of a long-term weight management program, when really the Special K Challenge is a crash diet that’s low on nutritional value. Although fairly low-calorie, most Special K products contain high amounts of sugar and are generally too processed for us to considered them really healthy.<\/p>\n

<\/p>\n

\"dare<\/a>In the UK, the message of “confidence” is being pushed even further, where Special K has partnered with Glamour<\/em> magazine and Max Factor cosmetics to promote a “Dare to Wear Red” campaign that combines weight loss advise with beauty tips. The links between self-confidence and better health are nothing to be scoffed at, however hawking a weight loss plan and lipstick at the same time exposes the Special K Challenge’s superficiality.<\/p>\n

Kellogg’s efforts to recreate the Special K’s image is nothing new. “Special K has been around for almost 60 years,” says registered dietitian Mary Hartley. “so they have try new things to make an old product sell.\u00a0 I’ve seen it promoted as high protein, low fat, and high fiber over the years to match which way the wind is blowing.”<\/p>\n

Also Read:<\/strong><\/p>\n

Special K Challengers Watch Out for Trans Fat<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Yesterday, Kellogg’s Special K launched a new campaign and tools to accompany their weight-loss challenge in an apparent effort to reposition the brand. In addition to the cereal, Special K foods include bars, crackers, chips, water mixes and protein shakes. … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3695],"tags":[3690,5067],"class_list":["post-61896","post","type-post","status-publish","format-standard","hentry","category-diet-and-nutrition","tag-kelloggs","tag-special-k-challenge"],"acf":[],"_links":{"self":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/61896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/comments?post=61896"}],"version-history":[{"count":7,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/61896\/revisions"}],"predecessor-version":[{"id":61917,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/61896\/revisions\/61917"}],"wp:attachment":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/media?parent=61896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/categories?post=61896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/tags?post=61896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}