{"id":6322,"date":"2009-03-06T08:06:15","date_gmt":"2009-03-06T13:06:15","guid":{"rendered":"https:\/\/www.dietsinreview.com\/diet_column\/?p=6322"},"modified":"2009-03-05T18:00:27","modified_gmt":"2009-03-05T23:00:27","slug":"fitness-marketing-makes-people-eat-more-study-says","status":"publish","type":"post","link":"https:\/\/dietsinreview.com\/diet_column\/03\/fitness-marketing-makes-people-eat-more-study-says\/","title":{"rendered":"Fitness Marketing Makes People Eat More, Study Says"},"content":{"rendered":"<p>Weight loss marketing may have some strange and unintended consequences. New research from the University of Illinois suggests that campaigns promoting <a title=\"exercise\" href=\"https:\/\/www.dietsinreview.com\/diet_column\/02\/exercise-cures-your-pain\/\" target=\"_self\">exercise<\/a> may actually cause people to eat more.<a href=\"https:\/\/www.dietsinreview.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-6328\" src=\"https:\/\/www.dietsinreview.com\/diet_column\/wp-content\/uploads\/2009\/03\/fitnessmarketing.jpg\" alt=\"fitness marketing\" width=\"181\" height=\"259\" \/><\/a><\/p>\n<p>&#8220;Viewers of the exercise messages ate significantly more (than their peers, who viewed other types of messages),&#8221; said psychology professor Dolores Albarrac\u00edn, who led the research. &#8220;They ate one-third more when exposed to the exercise ads.&#8221;<\/p>\n<p>Phrases such as &#8220;join a gym&#8221; or &#8220;<a title=\"walk\" href=\"https:\/\/www.dietsinreview.com\/diet_column\/12\/walk-away-from-dementia\/\" target=\"_self\">take a walk<\/a>&#8221; had the averse effects on people in the study.<\/p>\n<p>These phrases were juxtaposed to opposing words like &#8220;make friends&#8221; or &#8220;be in a group.&#8221; Researchers found that these phrases didn&#8217;t have the same effect.<\/p>\n<p>This study further builds upon previous research by Albarrac\u00edn that suggests fitness messaging can have unintended side effects, some negative.<\/p>\n<p>(via: <a title=\"Fitness marketing\" href=\"http:\/\/www.sciencedaily.com\/releases\/2009\/02\/090227112305.htm\" target=\"_blank\">Science Daily<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Weight loss marketing may have some strange and unintended consequences. New research from the University of Illinois suggests that campaigns promoting exercise may actually cause people to eat more. &#8220;Viewers of the exercise messages ate significantly more (than their peers, &hellip; <a href=\"https:\/\/dietsinreview.com\/diet_column\/03\/fitness-marketing-makes-people-eat-more-study-says\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[31,345,1094,383],"class_list":["post-6322","post","type-post","status-publish","format-standard","hentry","category-fitness","tag-health-news","tag-healthy-eating","tag-marketing","tag-research-studies"],"acf":[],"_links":{"self":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/6322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/comments?post=6322"}],"version-history":[{"count":8,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/6322\/revisions"}],"predecessor-version":[{"id":6362,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/6322\/revisions\/6362"}],"wp:attachment":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/media?parent=6322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/categories?post=6322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/tags?post=6322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}