{"id":64759,"date":"2012-02-14T13:18:52","date_gmt":"2012-02-14T18:18:52","guid":{"rendered":"https:\/\/www.dietsinreview.com\/diet_column\/?p=64759"},"modified":"2012-02-14T13:19:34","modified_gmt":"2012-02-14T18:19:34","slug":"is-chipotles-softer-approach-more-effective-than-scare-tactics-video","status":"publish","type":"post","link":"https:\/\/dietsinreview.com\/diet_column\/02\/is-chipotles-softer-approach-more-effective-than-scare-tactics-video\/","title":{"rendered":"Is Chipotle’s Softer Approach More Effective Than Scare Tactics? [VIDEO]"},"content":{"rendered":"

\"\"<\/a>Chipotle, the fast casual restaurant known for using local and fresh ingredients got in on the lime light during Sunday\u2019s Grammy Awards<\/a><\/strong> too. The Mexican chain aired a two minute commercial depicting the harsh realities of food production and food distribution in the United States. Animated scenes illustrated how the once healthy family farm has turned into a manufacturing plant with bloated unhealthy animals processed more like car parts than food.<\/p>\n

The commercial is set to the tune of Willie Nelson covering Coldplay\u2019s song, The Scientist. The chorus lyrics state, \u201cI\u2019m going back to the start.\u201d This also narrates the scene when the farmer is fed up with modern practices and begins to return his farm into what it once was; open fields, not cages, with healthy animals, not medicated overgrown products.<\/p>\n

While the message is stark, the ad itself isn’t off putting. The soft song mixed with cute, little, animated animals makes you stop and think without grossing you out or scaring you into vegetarianism. Chipotle<\/a><\/strong> has always taken a positive stance with their food. The company’s motto is even \u201cfood with integrity.\u201d Chipotle\u2019s sales for 2026 were up 11.2% and net income was up 20%.<\/p>\n

Other recent ad campaigns regarding health have recently come under fire for scaring and bullying people into eating healthier. A New York Department of Health ad campaign linking large portions to type 2 diabetes and amputation<\/a><\/strong> really got people talking (us included<\/a><\/strong>.) Another health campaign by Strong4Life<\/a><\/strong> in Georgia started major backlash on Twitter. The obesity ads depicted overweight children with slogans like, \u201cWARNING: It\u2019s hard to be a little girl, if you\u2019re not.\u201d These ads were meant to motivate with fear and even a little sadness.
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