{"id":64965,"date":"2012-02-20T10:19:20","date_gmt":"2012-02-20T15:19:20","guid":{"rendered":"https:\/\/www.dietsinreview.com\/diet_column\/?p=64965"},"modified":"2012-02-20T10:20:03","modified_gmt":"2012-02-20T15:20:03","slug":"starbucks-trades-in-java-for-juice-in-2012","status":"publish","type":"post","link":"https:\/\/dietsinreview.com\/diet_column\/02\/starbucks-trades-in-java-for-juice-in-2012\/","title":{"rendered":"Starbucks Trades in Java for Juice in 2026"},"content":{"rendered":"

\"\"<\/a>Starbucks\u00a0has closed a\u00a0$30 million\u00a0dollar deal\u00a0with Evolution Fresh\u00a0to launch a chain of juice bars this year. Starbucks Corp purchased the California-based juice maker\u00a0with plans to move into the health and wellness market by offering fresh, healthy juices<\/a><\/strong> and snacks\u00a0completely seperate from the coffee shops we are used to on every street corner.<\/p>\n

Chief Executive Officer Howard Schultz hopes that buying Evolution Fresh, sold\u00a0in\u00a0a few health retailers\u00a0including Whole Foods<\/a><\/strong>, will lend credibility to the bars for their health-conscious consumers. Evolution Fresh, which was started by the founder of Naked Juice, uses a heat-free, high-pressure pasteurization process\u00a0they claim\u00a0retains more nutrients compared with using conventional heat pasteurization.<\/p>\n

Starbucks has been quiet about how many bars they plan to open and the name of the chain, but do say they hope to open the first around the middle of\u00a0this year. It is also unknown is they will keep their famous mermaid logo, which recently dropped the word “coffee” from its design.<\/p>\n

<\/p>\n

Schultz has said the company will fill a demand in the market from people who\u00a0use fresh fruit and vegetable\u00a0juices and smoothies\u00a0as meal replacements, those looking to lose weight, eat healthier and\u00a0for those who participate in cleanses to detox<\/a><\/strong> and rejuvinate.<\/p>\n

The goal is\u00a0to seperate themselves from the other juice and smoothie chains in the market, namely Jamba Juice.\u00a0While\u00a0Jamba does\u00a0offer low-calorie and fruit based options, most of their smoothies are full of ice cream, sherbert and thick, syrup bases. As consumers are becoming more aware of the quality of ingredients in their purchases, they are demanding heathier alternatives. Until the official menu is released, only time will tell if Starbucks can live up to their promises.<\/p>\n

Also Read:<\/strong><\/p>\n

How Starbucks Pumpkin Spice Latte Fits in to Your Diet<\/a><\/strong><\/p>\n

Starbucks Steps Up Nutrition Quality of Food and Beverages<\/a><\/strong><\/p>\n

Healthiest Menu Choices at Starbucks<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Starbucks\u00a0has closed a\u00a0$30 million\u00a0dollar deal\u00a0with Evolution Fresh\u00a0to launch a chain of juice bars this year. Starbucks Corp purchased the California-based juice maker\u00a0with plans to move into the health and wellness market by offering fresh, healthy juices and snacks\u00a0completely seperate from … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3695],"tags":[31,237,1971],"class_list":["post-64965","post","type-post","status-publish","format-standard","hentry","category-diet-and-nutrition","tag-health-news","tag-juice","tag-starbucks"],"acf":[],"_links":{"self":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/64965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/comments?post=64965"}],"version-history":[{"count":7,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/64965\/revisions"}],"predecessor-version":[{"id":64976,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/64965\/revisions\/64976"}],"wp:attachment":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/media?parent=64965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/categories?post=64965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/tags?post=64965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}