{"id":84328,"date":"2013-01-22T14:14:59","date_gmt":"2013-01-22T19:14:59","guid":{"rendered":"https:\/\/www.dietsinreview.com\/diet_column\/?p=84328"},"modified":"2013-01-22T14:14:59","modified_gmt":"2013-01-22T19:14:59","slug":"medifasts-become-yourself-campaign-puts-dieters-face-to-face-with-their-former-selves","status":"publish","type":"post","link":"https:\/\/dietsinreview.com\/diet_column\/01\/medifasts-become-yourself-campaign-puts-dieters-face-to-face-with-their-former-selves\/","title":{"rendered":"Medifast&#8217;s Become Yourself Campaign Puts Dieters Face-to-Face with Their Former Selves"},"content":{"rendered":"<p>The first month of 2026 is already winding down. How is your New Year&#8217;s resolution going? If you\u2019ve chosen a healthier lifestyle and have stuck to it, fantastic! But the odds are against most of us following through for any extended period of time.<\/p>\n<p>To really find lasting change, we have to look deep inside ourselves. In the case of the first ever national advertising campaign from <strong><a title=\"medifast\" href=\"https:\/\/www.dietsinreview.com\/diets\/Medifast\/\">Medifast<\/a><\/strong>, three people did exactly that, and share the experience in an innovative video series that cleverly splices together conversations between their old unhealthy and new leaner selves.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/player.vimeo.com\/video\/56098372?title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" width=\"500\" height=\"281\"><\/iframe><\/p>\n<p>If you are able to lose weight and be healthier, what if you could have a conversation with your former self?<\/p>\n<p>While many big <strong><a title=\"obesity ads\" href=\"https:\/\/www.dietsinreview.com\/slideshows\/obesity-preventions-ads-of-2012\/\">weight loss ad campaigns<\/a><\/strong> are attached to celebrity endorsements, this one metaphorically turns the spotlight around on &#8220;we the people&#8221; to see how we can find inspiration within ourselves. Medifast&#8217;s \u201cBecome Yourself\u201d series includes the stories of Kimberley Vandlen, Tina Shelley, and Joseph Garcia.<!--more--><\/p>\n<p>&#8220;By highlighting authentic, weight-loss stories from real people, Medifast hopes to inspire others to take the first step in the process of changing their lives and becoming the person they are meant to be,&#8221; said Brian Kagen, Medifast\u2019s Chief Marketing Officer. &#8220;Kimberley, Tina and Joseph followed the same <strong><a title=\"medifast lean and green meals\" href=\"https:\/\/www.dietsinreview.com\/diet_column\/05\/a-how-to-guide-for-medifast-lean-and-green-meals\/\">Medifast 5 &amp; 1 Plan<\/a><\/strong> that is widely available and we are pleased to share a very real picture of the weight loss success and positive change that can be achieved.&#8221;<\/p>\n<p>Over an eight-month period Kimberley lost 47 pounds, Tina lost 31 pounds, and Joseph lost 38 pounds. Take a look at Kimberley\u2019s weight loss journey below, followed by her surreal before-and-after conversation with herself.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/player.vimeo.com\/video\/56121589?title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" width=\"500\" height=\"281\"><\/iframe><\/p>\n<p>While <strong><a title=\"weight watchers\" href=\"https:\/\/www.dietsinreview.com\/diets\/Weight_Watchers\/\">Weight Watchers<\/a><\/strong>, <strong><a title=\"nutrisystem\" href=\"https:\/\/www.dietsinreview.com\/diets\/nutrisystem\/\">Nutrisystem<\/a><\/strong> and <strong><a title=\"jenny craig\" href=\"https:\/\/www.dietsinreview.com\/diets\/Jenny_Craig\/\">Jenny Craig<\/a><\/strong> have the likes of\u00a0Jennifer Hudson, Marie Osmond for and Valerie Bertinelli respectively pitching for them, the folks at Medifast are gambling that a contrarian approach will work for them.<img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-84379\" title=\"medifast become yourself\" src=\"https:\/\/www.dietsinreview.com\/diet_column\/wp-content\/uploads\/2013\/01\/medifast-become-yourself.jpg\" alt=\"\" width=\"350\" height=\"291\" srcset=\"https:\/\/dietsinreview.com\/diet_column\/wp-content\/uploads\/2013\/01\/medifast-become-yourself.jpg 350w, https:\/\/dietsinreview.com\/diet_column\/wp-content\/uploads\/2013\/01\/medifast-become-yourself-300x249.jpg 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n<p>\u201cWe just feel like people don&#8217;t connect as much with celebrities,\u201d said Kagen. \u201cBecause they know that perhaps the celebrities also may have had a personal trainer or a personal chef, which normal people don\u2019t have.\u201d<\/p>\n<p>That&#8217;s all true. But we also know that, even if we resent the amenities celebrities have that the rest of us can&#8217;t afford, <em>we still want to be like them<\/em>.<\/p>\n<p>Learn more about the <strong><a title=\"medifast\" href=\"https:\/\/www.dietsinreview.com\/diets\/Medifast\/\">Medifast diet program<\/a><\/strong> in our review of the program that&#8217;s been around for 30 years and was named the <strong><a title=\"most popular diets\" href=\"https:\/\/www.dietsinreview.com\/diet_column\/12\/2012s-most-popular-diets-lead-by-weight-watchers-17-day-diet-and-jillian-michaels\/\">#3 Most Popular Diet of 2026<\/a><\/strong>.<\/p>\n<p><strong>Also Read:<\/strong><\/p>\n<p><strong><a title=\"ceelo ediets\" href=\"https:\/\/www.dietsinreview.com\/diet_column\/01\/ediets-merges-with-as-seen-on-tv-and-signs-ceelo-green-endorsement\/\">CeeLo Signs Endorsement Deal with eDiets<\/a><\/strong><\/p>\n<p><strong><a title=\"weight loss success stories\" href=\"https:\/\/www.dietsinreview.com\/diet_column\/01\/jennifer-fite-made-health-her-new-years-resolution-and-lost-95-pounds\/\">Jennifer Fite Lost 95 Pounds after a Healthy New Year&#8217;s Resolution<\/a><\/strong><\/p>\n<p><strong><a title=\"jillian michaels diet\" href=\"https:\/\/www.dietsinreview.com\/diet_column\/01\/what-jillian-michaels-eats-6-recipes-from-biggest-losers-star-trainer\/\">What Jillian Michaels Eats: 6 Recipes from Biggest Loser&#8217;s Star Trainer<\/a><\/strong><br \/>\n<em>image via medifast.com<br \/>\n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first month of 2026 is already winding down. How is your New Year&#8217;s resolution going? If you\u2019ve chosen a healthier lifestyle and have stuck to it, fantastic! But the odds are against most of us following through for any &hellip; <a href=\"https:\/\/dietsinreview.com\/diet_column\/01\/medifasts-become-yourself-campaign-puts-dieters-face-to-face-with-their-former-selves\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3695,93,58],"tags":[1094,156],"class_list":["post-84328","post","type-post","status-publish","format-standard","hentry","category-diet-and-nutrition","category-mens-health","category-womens-health","tag-marketing","tag-medifast"],"acf":[],"_links":{"self":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/84328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/comments?post=84328"}],"version-history":[{"count":22,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/84328\/revisions"}],"predecessor-version":[{"id":84374,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/84328\/revisions\/84374"}],"wp:attachment":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/media?parent=84328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/categories?post=84328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/tags?post=84328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}