{"id":91500,"date":"2013-09-17T13:10:42","date_gmt":"2013-09-17T18:10:42","guid":{"rendered":"https:\/\/www.dietsinreview.com\/diet_column\/?p=91500"},"modified":"2013-09-17T13:10:42","modified_gmt":"2013-09-17T18:10:42","slug":"special-k-rethinks-jeans-shopping-with-a-smart-and-inspirational-marketing-campaign","status":"publish","type":"post","link":"https:\/\/dietsinreview.com\/diet_column\/09\/special-k-rethinks-jeans-shopping-with-a-smart-and-inspirational-marketing-campaign\/","title":{"rendered":"Special K Rethinks Jeans Shopping With a Smart and Inspirational Marketing Campaign"},"content":{"rendered":"

http:\/\/www.youtube.com\/watch?v=TQOpjnEG4GY<\/p>\n

Recently, a new (to me) commercial for Special K<\/a> <\/strong>caught my eye. The commercial shows a number of different women entering a department store called “Rethink Your Jeans.” As they browse the racks looking for jeans to try on, they notice that there aren’t any sizes marked on the labels. A woman who works at the store emerges asking if she can measure a female shopper. As she wraps the measuring tape around the shopper’s waist she remarks “you are radiant.” There’s a shot of women’s feet under the doors in the dressing room exclaiming things like “I’m size strong<\/em>” and “I like that size!”. Another woman adds, “Not seeing the number is so freeing!”<\/p>\n

Simple text is shown on a white background reading “Let’s rethink what defines us” while a woman’s voice says, “To feel amazing, I think that’s what makes a woman beautiful.”<\/p>\n

\"special<\/a><\/p>\n

I’ll be honest here. I’m not really a fan of Special K’s products and haven’t purchased any in recent memory. However, I really<\/em> dig this commercial and its message. It might come off as a little cliche and cheesy but it resonates with me. Apparently the sizes written on clothing labels in certain stores are proportionately smaller<\/a> <\/strong>than they really are in order to “flatter” the buyers. As someone who will avoid buying jeans one size larger because<\/em> I don’t want to have to buy that next size up (even if they would be much more comfortable!) I know just how much power that number<\/em> can hold over our minds. I know that clothes shopping would definitely be a more positive experience if the sizes on the labels were replaced with words like “inspiring” and “strong.”<\/p>\n

Intrigued by this commercial, I headed over to Special K’s website to check out exactly what they are doing with it. The campaign is titled “You are so much more than a number.” The campaign message is linked with several different diet plans that you can choose (maintenance, 6 week challenge<\/a><\/strong>, get ready for a special event, etc.) to reach whatever your desired goal is. You can input your information and get a plan based on your desired goals, age, weight and activity level.<\/p>\n

I selected the “achieve a goal weight” option and read over the meal plan that I was given. Not surprisingly, the plans include eating a lot of Special K products for breakfast and snacks. Lunches and dinners are well-balanced meals with a good ratio of macronutrients. Overall I think the suggestions are decent, although I’d replace the cereal for breakfast and Special K bars with something fresher, less processed.<\/p>\n

The meal plan isn’t anything new or groundbreaking, but the campaign itself is pretty awesome and it’s got a lot of people talking. Now if only I could find my favorite jeans in size Radiant<\/em>…<\/p>\n

Also Read:<\/strong><\/p>\n

No Fat Girls Allowed at Abercrombie and Fitch<\/a><\/strong><\/p>\n

Kim Kardashian’s Fit Into Your Jeans by Friday<\/em><\/a><\/strong><\/p>\n

PBJ Quinoa Donuts Recipe<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

http:\/\/www.youtube.com\/watch?v=TQOpjnEG4GY Recently, a new (to me) commercial for Special K caught my eye. The commercial shows a number of different women entering a department store called “Rethink Your Jeans.” As they browse the racks looking for jeans to try on, … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":71,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3695,18,58],"tags":[817,328,1101,1094,544],"class_list":["post-91500","post","type-post","status-publish","format-standard","hentry","category-diet-and-nutrition","category-fitness","category-womens-health","tag-body-image","tag-breakfast","tag-fashion","tag-marketing","tag-special-k"],"acf":[],"_links":{"self":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/91500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/comments?post=91500"}],"version-history":[{"count":4,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/91500\/revisions"}],"predecessor-version":[{"id":91504,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/91500\/revisions\/91504"}],"wp:attachment":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/media?parent=91500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/categories?post=91500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/tags?post=91500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}