{"id":96849,"date":"2014-03-19T04:30:45","date_gmt":"2014-03-19T09:30:45","guid":{"rendered":"https:\/\/www.dietsinreview.com\/diet_column\/?p=96849"},"modified":"2014-03-19T10:44:44","modified_gmt":"2014-03-19T15:44:44","slug":"coffee-for-you-water-for-all-toms-enters-the-coffee-business","status":"publish","type":"post","link":"https:\/\/dietsinreview.com\/diet_column\/03\/coffee-for-you-water-for-all-toms-enters-the-coffee-business\/","title":{"rendered":"&#8220;Coffee for You, Water for All&#8221; TOMS Enters the Coffee Business"},"content":{"rendered":"<p>How do you take your coffee: plain, a little cream, a little sugar? What about with a decent-sized dose of do-gooding? If TOMS founder and CEO Blake Mycoskie has anything to say about it, that&#8217;s how everyone will be drinking their coffee from now on.<\/p>\n<p><a href=\"https:\/\/www.dietsinreview.com\/diet_column\/wp-content\/uploads\/2014\/03\/toms-coffee.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-96850\" alt=\"toms coffee\" src=\"https:\/\/www.dietsinreview.com\/diet_column\/wp-content\/uploads\/2014\/03\/toms-coffee.jpg\" width=\"600\" height=\"148\" srcset=\"https:\/\/dietsinreview.com\/diet_column\/wp-content\/uploads\/2014\/03\/toms-coffee.jpg 600w, https:\/\/dietsinreview.com\/diet_column\/wp-content\/uploads\/2014\/03\/toms-coffee-300x74.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>He announced TOMS new coffee line, TOMS Roasting Co., at South by Southwest earlier this month. Just like with the <strong><a title=\"fitness travel tips\" href=\"https:\/\/www.dietsinreview.com\/diet_column\/06\/4-fitness-tips-for-travel\/\">original TOMS shoes<\/a><\/strong>, and the eyewear line that followed, TOMS Roasting Co. will not only be selling a product, but doing social good.<\/p>\n<p><!--more--><\/p>\n<p>For every bag of TOMS coffee beans sold, a person in the areas from which TOMS is sourcing beans (Rwanda, Malawai, Guatemala, Honduras, and Peru) will get clean water for a week. For every cup sold, a person will get <strong><a title=\"drink more water\" href=\"https:\/\/www.dietsinreview.com\/diet_column\/09\/michelle-obama-encourages-us-all-to-drink-up\/\">water for a day<\/a><\/strong>. This is possible through a partnership with Water for People, a charity based in Denver. Denver is also where TOMS Roasting Co. will roast its beans. From there, the beans will be sold in a chain of coffee bars, online by the bag or through a subscription, and at Whole Foods.<\/p>\n<p>TOMS isn&#8217;t selling just one kind of coffee. Their options include Malawi Roast and Rwanda Roast (light), Peru Roast, Guatemala Roast, and Carpe Diem Espresso (medium), and Honduras Roast (dark).<\/p>\n<p>Dark roasts like TOMS Honduras Roast have been found to be <strong><a title=\"antioxidants in coffee\" href=\"https:\/\/www.dietsinreview.com\/diet_column\/02\/research-finds-dark-roast-coffee-best-for-getting-antioxidants\/\">chock-full of antioxidants<\/a><\/strong> which help remove free radicals from the body. Free radicals have been linked to the aging process and cancer. Adding an antioxidant-high cup of coffee to your morning routine could be incredibly beneficial to your health.<\/p>\n<p>Coffee sometimes gets a bad rap, but there are definitely worse things for you out there. A cup of coffee without a lot of additional sugar can help you in a variety of ways from <strong><a title=\"coffee to stay alert\" href=\"https:\/\/www.dietsinreview.com\/diet_column\/08\/coffee-healthy-enough-to-be-a-prescription-not-quite\/\">keeping you alert<\/a><\/strong> to improving your brain function.<\/p>\n<p>Though no doctor will likely recommend coffee as a cure-all, enjoying a cup or two can do some good. TOMS Roasting Co. is out to do even more good with their coffee, stating, &#8220;Coffee for you, water for all.&#8221;<\/p>\n<p><em>Image from toms.com<\/em><\/p>\n<p><strong>Also Read:<\/strong><\/p>\n<p><strong><a title=\"health benefits of decaf coffee\" href=\"https:\/\/www.dietsinreview.com\/diet_column\/06\/take-the-decaf-challenge-and-enjoy-more-health-benefits-from-coffee\/\">Take the Decaf Challenge and Enjoy More Health Benefits from Coffee<\/a><\/strong><\/p>\n<p><strong><a title=\"cooking with coffee\" href=\"https:\/\/www.dietsinreview.com\/diet_column\/06\/how-to-cook-with-coffee\/\">How to Cook with Coffee<\/a><\/strong><\/p>\n<p><strong><a title=\"teatoxes\" href=\"https:\/\/www.dietsinreview.com\/diet_column\/03\/teatoxes-probably-not-the-next-big-thing\/\">Teatoxes: Probably Not the Next Big Thing<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you take your coffee: plain, a little cream, a little sugar? What about with a decent-sized dose of do-gooding? If TOMS founder and CEO Blake Mycoskie has anything to say about it, that&#8217;s how everyone will be drinking &hellip; <a href=\"https:\/\/dietsinreview.com\/diet_column\/03\/coffee-for-you-water-for-all-toms-enters-the-coffee-business\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":64,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3687],"tags":[219,769,296],"class_list":["post-96849","post","type-post","status-publish","format-standard","hentry","category-adult-health","tag-antioxidants","tag-coffee","tag-water"],"acf":[],"_links":{"self":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/96849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/comments?post=96849"}],"version-history":[{"count":4,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/96849\/revisions"}],"predecessor-version":[{"id":96869,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/96849\/revisions\/96869"}],"wp:attachment":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/media?parent=96849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/categories?post=96849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/tags?post=96849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}