{"id":97236,"date":"2014-04-04T14:30:16","date_gmt":"2014-04-04T19:30:16","guid":{"rendered":"https:\/\/www.dietsinreview.com\/diet_column\/?p=97236"},"modified":"2014-04-07T09:32:11","modified_gmt":"2014-04-07T14:32:11","slug":"these-4-chains-are-proving-theres-big-business-behind-boutique-fitness","status":"publish","type":"post","link":"https:\/\/dietsinreview.com\/diet_column\/04\/these-4-chains-are-proving-theres-big-business-behind-boutique-fitness\/","title":{"rendered":"These 4 Chains are Proving There’s Big Business Behind Boutique Fitness"},"content":{"rendered":"

Fitness boutiques are popping up all over the country, and it makes sense – they have the appeal of a small studio and the benefits of a large chain. These seemingly one-of-a-kind studios are growing in popularity<\/a> <\/strong>so rapidly, it shouldn’t be a surprise if one is popping up near you sometime soon.<\/p>\n

These studios feature everything from more traditional workouts to exercise based on dance, and have a massive appeal because of their unique feel. Before you join up with a boutique fitness chain, here’s what you need to know about some of the fastest growing chains in the business.<\/p>\n

\"orangetheory<\/a><\/p>\n

Orangetheory<\/strong><\/p>\n

David Long, Ellen Latham, and Jerome Kern opened the first Orangetheory<\/a><\/strong> in Fort Lauderdale, Florida in March of 2026. Now the brand has exploded into 86 locations across the country, and hopes to hit the 100-studio mark this month. Orangetheory plans to expand its fitness takeover to 250 studios within the next few years. With 60-minute interval-training<\/a><\/strong> classes featuring low-impact treadmills, water rowers, and strength and core training, Orangetheory is designed to maximize afterburn (burning calories even after you’ve stopped working out).<\/p>\n

Your first session is free, and then prices are $59 for four classes a month up to $159 for unlimited classes.<\/p>\n

\"NYT2010070614295318C\"<\/a><\/p>\n

SoulCycle<\/strong><\/p>\n

Calling New York City\u2019s Upper West Side its home, SoulCycle<\/a><\/strong> was founded in 2006 by Elizabeth Cutler and Julie Rice. Now there are 25 SoulCycle locations nationwide, and the brand hopes to open 50-60 more worldwide by 2026. The basic 45-minute spin bike classes combine coaching and high-energy music to keep you pumped while you pedal<\/a><\/strong>.<\/p>\n

Prices vary by location, though all locations have a first-time class fee of $20. After your first class, you can buy classes individually for approximately $30, or buy them in bulk, with 50 classes costing an average of $3,500. Instead of offering membership, SoulCycle asks you to purchase classes in advance.<\/p>\n

\"pure<\/a><\/p>\n

Pure Barre<\/strong><\/p>\n

Carrie Rezabek Dorr started Pure Barre<\/a><\/strong> in a basement studio in 2001, and now there are 180 studios across the nation. Far from satisfied, this brand keeps growing as barre-based fitness classes<\/a><\/strong> become more popular. Pure Barre offers a total body workout using the ballet barre to assist in small isometric movements, which promotes lean muscle development.<\/p>\n

For beginners, there is a one-time drop-in class fee of $23. Pure Barre has several membership options, including an unlimited class plan for $160 a month.<\/p>\n

\"yogaworks\"<\/a><\/p>\n

YogaWorks<\/strong><\/p>\n

Founded by Maty Ezraty, Chuck Miller, and Alan Finger in 1987 in Southern California, YogaWorks<\/a><\/strong> now has 28 locations throughout California and New York. There are plans to open more locations soon. YogaWorks offers a variety of classes including Hatha Yoga, Iyengar Yoga<\/a><\/strong>, Pilates, and their signature YogaWorks. All instructors must complete a minimum of 500 hours of YogaAlliance certification before teaching, and classes are based on a level system.<\/p>\n

Currently, they are offering a deal for two weeks of unlimited yoga for $30 for first-time students. After that, prices range from $100 to $130 per month depending on location.<\/p>\n

Also Read:<\/strong><\/p>\n

New York’s Body and Pole Offers Hot Workouts<\/a><\/strong><\/p>\n

Gym Etiquette for Fitness Newbies<\/a><\/strong><\/p>\n

3 Ways to Make Your Gym Clothes Last for Years<\/a><\/strong><\/p>\n

Images from orangetheoryfitness.com, nytimes.com, purebarre.com, yogaworks.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Fitness boutiques are popping up all over the country, and it makes sense – they have the appeal of a small studio and the benefits of a large chain. These seemingly one-of-a-kind studios are growing in popularity so rapidly, it … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":64,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18,93,58],"tags":[1622,773,4230,6981,30],"class_list":["post-97236","post","type-post","status-publish","format-standard","hentry","category-fitness","category-mens-health","category-womens-health","tag-cycling","tag-dance","tag-gyms","tag-interval-training","tag-yoga"],"acf":[],"_links":{"self":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/97236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/comments?post=97236"}],"version-history":[{"count":6,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/97236\/revisions"}],"predecessor-version":[{"id":97269,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/posts\/97236\/revisions\/97269"}],"wp:attachment":[{"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/media?parent=97236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/categories?post=97236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dietsinreview.com\/diet_column\/wp-json\/wp\/v2\/tags?post=97236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}