Finally, some news gluten-free dieters – and pizza lovers – can rejoice over. Domino’s – the world’s largest delivery pizza chain – is announcing today that it’s planing to sell a pizza made with gluten-free crust. This decision comes after many customers began requesting a gluten-free option from the pizza giant.
“We are the first national pizza delivery chain to offer this,” said Domino’s CMO Russel Weiner. He does note, however, that while the crust is entirely gluten-free, it is baked in ovens with pizzas containing gluten, so those who are extremely gluten sensitive should be cautious.
The pizza crust is made from rice flour, potato starch, rice starch and olive oil, and costs $12 – which is about $3 more than their regularly priced pies, as most gluten-free products cost more than their gluten-containing counterparts.
Domino’s reportedly worked with the national Foundation for Celiac Awareness to bring the organization’s standards to their kitchens and employees. Alice Bast, president of the foundation, says that gluten free is becoming a selling point, and that the number one request they get from gluten-free customers is for gluten-free pizza and beer. (more…)
