There have been a number of sea changes in modeling, advertisements, and the way women and models are depicted in the media lately. Fashion shows have started to ban models with Body Mass Indexes that are under 18. Retailers like J. Crew are using regular people in photo shoots instead of models and even some stores that employ models have committed to no longer dramatically retouch photos. Even magazines are taking the pledge to stop airbrushing models. But, surprisingly enough, it’s lingerie companies that are being the most bold in the shift in how they depict women’s bodies, going from unattainable to ordinary-and-awesome.
First up: Forever Yours Lingerie, a company based in Vancouver, CA. The company offers intimates for women of all sizes: bras start at a B cup size and go up through K. And, while the company has always featured a models representative of their broad demographic, they recently stepped up to show support for one plus size model they adore, Elly Mayday, who is undergoing treatment for a rare form of ovarian cancer.
(more…)
