Gatorade is one of those products that just about anyone knows – after all, attend any sports game with your kids and it’s on the sidelines. That’s about the extent of my experience with the beverage. I’ve never been a big Gatorade drinker and neither have my children. One of the big problems I’ve always had with Gatorade is the amount of sugar in the beverage. For your serious athlete, a professional football or basketball player, it’s not going to be difficult to burn off that sugar. For me as a 41-year old woman, that sugar isn’t going to be burnt in the same manner – and sometimes, not at all. For this reason, I’ve mostly avoided the beverage.
The Gatorade company has done extensive research and realized that they have cornered the market with regards to performance beverage: i.e., the drink you enjoy during exercise to replenish the fluids and salts lost while exercising. It’s the pre and post workout that they decided to look to, which is really a largely untapped market. In addition, they realized that the adult, non-professional athlete has different nutritional needs, with less sugar and more protein. Gatorade has created a new line to address this, called G Series Fit.
(more…)
