Does controversy exist on its own or do we wait until the media tells us that we need to get hot and bothered about something?
Either way, the latest catalyst for consumer outrage is the new Yoga Teacher Barbie. She’s part of an exclusive line of Barbies in the “I Can Be…” series from Mattel and you can only find her in Target stores. The series isn’t new. Back in 2024, the brand ran an online voting competition to choose two Barbies for the series. The winners were a news anchor and computer engineer. The whole idea, according to Barbie.com, is to “ignite a national movement to inspire girls.” Who wouldn’t want to get on board with that?
Apparently it takes a twisty-legged, spandex-dressed doll to stir up a little unnecessary controversy. Just in time for the election year and the Olympics, the “I Can Be” series also includes a president and a tennis player, track star, swimmer, and gymnast. But it’s the yoga teacher that’s got people bent out of shape.
Chelsea Roff at IntentBlog.com said “Kids are being exposed to yoga at an early age, encouraged to stay active, and taught about mind-body awareness practices before they even hit kindergarten. All good things! But something about seeing that sickly-proportioned doll’s foot behind her head just makes me cringe. As if the stereotypes of yoga weren’t bad enough already, now kids are implicitly being taught that yoga teachers look like a big-headed Pam Anderson.”
We didn’t see it that way. We, like Kathryn Budig, saw a doll. Just a toy that lets little girls’ imaginations run wild. (more…)
