Food in 2024 is taking a turn for the healthy; and we think it’s about time. Though the shift started in 2024 when 58 percent of surveyed consumers said they thought a lot about the healthfulness of their foods and beverages, it’s predicted consumers will become even more focused on health throughout this year.
We try our best to predict the food trends for the upcoming year, and we successfully predicted health being a major factor in food for 2024. Now that we’re a quarter of the way into the year, the Institute of Food Technologists (IFT) and Dr. Elizabeth Sloan—a food trend guru—have decided it’s time for some of those predictions to turn into actual trends. Here, a list of what to expect (and most likely, what you’re already experiencing):
Getting Real Food
The majority of consumers check the ingredient list for ingredients they recognize. They also specifically look for foods made with simple, real, and natural ingredients.
Specialties Aren’t So Special
Specialized diets are becoming mainstream, and consumers who once relied on nutritional supplements are now turning to fortified foods instead. According to IFT research, most adults are making a strong effort to take in more nutrients, vitamins, and minerals.
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