Tag Archives: Lyfe Kitchen

Lyfe Kitchen to Offer Healthy Alternative to Fast Food

If you’ve ever wished that you could swing through a drive-thru to pick up your favorite fast food without the side of “dieter’s remorse” that accompanies a double cheeseburger, then you’ll be on board with the latest trend: fast food without grease, salt or guilt.

This week, Chicago-based Lyfe Kitchens, owned by two former McDonald’s executives, opens its first store in Palo Alto, Calif. with further plans for as many as 250 outposts nationally over the next five years, joining other health-focused quick service restaurants including Chicago’s Ful 2 Live and the California based Native Foods Cafe.

“It’s going to be great tasting, satiating, familiar foods,” the company’s chief communications officer, Mike Donahue told the LA Times, “with no [genetically modified foods], no additives, nothing processed and everything under 600 calories.”

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Lyfe Kitchen Promises Sustainable and Healthy Fast Food

A few former McDonald’s big-wigs are breathing new life into the fast food industry. They’re throwing out the artificial ingredients and hauling in a sustainable chain of restaurants that Americans can be proud to eat at. Lyfe (Love Your Food Everyday) Kitchen is scheduled to open it’s first location this summer. If all goes according to plan, 250 more will open in the next five years. With a healthful nod to philanthropy and eco-friendly practices, Lyfe promises to give us a refreshing take on fast food.

Time Magazine’s Healthland describes Lyfe as, “a no-butter, no-high-fructose-corn-syrup and fried-food-free restaurant chain.” Forget about fast food, Lyfe is all about providing good food, fast. Co-founder Stephen Sidwell said, “Every decision we make — from using eco-friendly building and packaging materials, to ingredients we source, to providing an engaged service team and partnering with local nonprofits — will engage and inspire our guests, and ultimately, have a tremendous impact.” Lyfe intends to offer a chain that models social and ecological responsibility. Ingredients will be sourced locally and there will be plenty of vegan and vegetarian options. Their target audience is women, ages 18 to 49, seeking health food. Healthier options of more traditional fast foods (like a big, juicy burger) will be available as well.

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