You’d like a BBQ pork sandwich with cole slaw and a large iced tea. Would you like any antibiotics with your meat? We didn’t think so. And as it turns out, you’re not alone. 
In recent years, many U.S. consumers have joined the all-natural school of thought and are demanding higher standards for their quality of meat. This is in part because some food companies – like Chipotle – are willing to provide it.
If you walk into Chipotle Mexican Grill today, you’ll see a sign that touts their antibiotic, farm-raised beef, chicken and pork. And if you’re like most health-conscious Americans, that makes you feel good. But it wasn’t always this way.
In fact, Chipotle founder Steve Ells – who reports the company is now growing so quickly it opens an average of three new locations a week – didn’t used to sell this high quality of meat. It wasn’t until he picked up an article called “The Lost Taste of Pork” where he learned about the practices of Iowa family gamer Paul Willis, who raises pigs on a pasture the old-fashioned way, that he changed his mind. (more…)
