Tag Archives: Popchips

Katy Perry is Popchips’ New Pop Star Endorser

A pop star signed to be the spokesperson for Popchips! Today’s news that Katy Perry will now be representing the “healthy” chip brand seems like a pretty perfect match. As perfect a match as salt, vinegar, and crispy potatoes.

More and more music stars are branching out from behind the microphone these days and creating personal brands that extend from perfume to clothes, and apparently potato chips. In a press release from the brand they name Perry as not only a new celebrity representative but also an investor. The singer will be working with them as a creative partner.

She isn’t the first famous face to enjoy this tasty snack. Ashton Kutcher is featured in advertisements for the brand; Katy’s face will start donning ads this fall. The campaign will be their first national advertising push, and “will combine Katy’s unique style and personality with our mission to put the fun back in snacking,” said a release at Popchips.com. (more…)

Jillian Michaels’ Favorite Snacks

michaels holding a bag of popchipsGrabbing a snack is a great way to keep hunger at bay, but what you pick can make a big difference to your waistline. Celebrity trainer Jillian Michaels reveals her favorite snacks for an afternoon pick-me-up or mid-morning nibble. “These snacks are quick, easy and they all taste good,” says Michaels. “They’re preservative-free, contain no trans fats, MSG, high fructose corn syrup, artificial flavors, colors or sweeteners.”

  1. Hard-boiled egg and a piece of fruit. Fruit is a great source of vitamins and fiber, while the egg offers protein and healthy fat.
  2. Veggies and hummus. “This is an incredibly healthy snack that’s filling and tasty,” Michaels says. That’s because the fiber from the vegetables and the protein in the chickpeas both promote fullness. If you’re worried about the preservatives and sodium in some store-bought brands of hummus, check out our katamata olive hummus recipe! (more…)

Popcorn Horror Story

Popcorn Lung. It’s a new condition people may suffer, thanks to an artificial ingredient that helps butter your favorite movie snack. Tests on mice show that diacetyl, a component of artificial butter flavoring, can cause a condition known as lymphocytic bronchiolitis.