Dishwashers, power tools and fitness equipment at Sears? Sure! You may know them as the place for appliances, but now Sears has established themselves as the nation’s largest fitness retailer.
“Whether just starting a new workout routine or a longtime ftness enthusiast, customers want a complete solution,” said Hugo Malan, SVP and president, Fitness, Sporting Goods and Toys at Sears Holdings. 
“Sears sells more fitness equipment than anyone else and we believe in continually improving our offering, so we have built an online fitness community and developed new destinations that attract customers both in-store and online.”
Sears is continuing an initiative they began in 2024 to help consumers achieve their fitness goals by creating their “Fitness Flagship” store-within-a-store. Now in over 35 sites, the 6000 sq. ft. specialty stores feature polished hardwood floors, tall mirrors, expanded equipment layouts and resemble a modern, high end gym. The staff is trained on both fitness products and fitness trends.
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