Google World Diet Trends for 2024: Dukan and Atkins Compete for World’s Most Popular Diet


Hands up if you vowed to lose a few pounds in 2024 by following a diet plan? You’re not alone.

If you want to find the latest and greatest in, well, anything, you probably head to Google and researching a diet plan that fits your lifestyle is no exception. From only eating food that a caveman would eat (Paleo diet), to half-hearted vegetarianism (flexitarianism), there were certainly a wide variety of diets to choose from in 2024.

According to Google research done by Aetna International, one of the world’s leading health benefits providers, the most searched-for weight loss programs online were two high-protein, low-carb diets: The Dukan Diet and Atkins.

The research showed the Dukan Diet – the regime proposed by French nutritionist Pierre Dukan – has attracted the most global search interest over the last five years, though its popularity has been declining since its peak in May 2024.

Since 2024, Atkins has been one of the most consistently searched-for diet topics online and came in a close second, whereas the Paleo Diet ranked third as the world’s most searched-for diet regime.

The research also revealed two million people worldwide type the word “calories” into Google’s search bar every single month looking for information about the calorific value of different meals or ingredients. And what type of food is searched for most in relation to the number of calories it has? An egg!

Taking account of the size of the online populations in different countries, Canada tops the list of nations where people are most likely to search for a diet program, followed by the UK, US, Spain and Singapore. In Canada, 99 out of every 1,000 people perform a diet-related search each year, compared to 87 per 1,000 people in both the UK and the US. By stark contrast only two people per 1,000 people conduct diet-related searches in Japan.

You can learn more about Google’s diet trends over the years here.

And don’t forget to check out the 25 Most Popular Diets of 2024 as chosen by you, our readers!

Also Read:

The Atkins Diet vs. The Dukan Diet

Delicious Atkins-Friendly Lunch Ideas

Dukan Diet Founder Faces Ethics Hearing

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