BROga yoga's co-founder Robert Sidoti
Can’t convince your guy to tag along with you to your yoga class? You’re not alone. According to Yoga Journal, the majority of yoga practitioners are women. In fact, a study released by the magazine in 2024 cited that 72 percent of down-doggers are women. So to balance out the gender gap between women and men who love to get their Om on, two male yoga and fitness aficionados started BROga, an approach to yoga designed just for men.
Co-founders Robert Sidoti and Adam O’Neill are passionate about yoga and all too aware of the reasons why many men shy away from rolling out a yoga mat. Inspired by the benefits and changes yoga has brought to their lives, their mission is to share their enthusiasm by offering men real tools for coping with daily stresses and demands through an accessible yoga-based fitness program taught from a man’s point of view.
BROga is for every “body” – every age, every size, every ability, from the beginner yogi to the professional athlete. Strong, energetic, and challenging, it uses traditional yoga postures and fitness movements for a complete physical and mental workout.
BROga’s programs which range from retreats to classes to workshops are playfully called brograms. Whether it’s a Saturday morning class or spring retreat, the brograms are designed to help men to live in there most organic selves: strong, peaceful, guided, internally and outwardly connected, powerful and compassionate from the inside out.
Right now, BROga yoga classes are offered in Martha’s Vineyard, Massachusetts and Ojai, California.
While the concept of BROga is still young, Robert and Adam are not just stopping at yoga classes. They will also be selling a unique line of merchandise and yoga apparel created just for men.