Dr. Oz’s “It’s Not Me” Campaign is a Sad Attempt to Clear His Name from Products He’s Endorsed

  • Dr. Mehmet Oz appeared on the Today Show this morning to discuss a new campaign he’s launching to address an issue that’s caused some confusion amongst his fans as to which products he endorses.
  • The campaign is called “It’s Not Me” and is seeking to fight against brands illegally using his name to endorse their products. “I don’t sell any products,” said Dr. Oz. “If you see my name next to a product being sold to you, they’re lying to you.” Dr. Oz reports that he has teamed up with Google, Facebook and other large “internet vendors” to address this issue.
  • Dr. Oz considers supplement ads to be most concerning because they’re potentially dangerous when mixed with medications, something the average consumer is not educated on. “Someone, I believe, will die this year because of some of these fraudulent ads,” he said.
  • “On the show we talk about general brands of products, we never endorse a specific brand,” he said. Dr. Oz claims that he does not make any money off of or endorse any products on his show. However, he oftentimes devotes an entire episode to talking about the newest and hottest miracle pill, such as Qnexa, which he referred to as “The Silver Bullet.” Anything he mentions, people will buy: that’s the problem. This is a concerning topic we discussed in “The Six Miracle Diets Dr. Oz Tried to Sell us in 2024.”
  • While Dr. Oz claims he doesn’t endorse any products, one of his most recent shows focused entirely on a new trend: relaxation drinks. Such drinks include brands “Solixir’s Relax, ViB (Vacation in a Bottle), and iChill Relaxation Shot, all of which claim to help users sleep better and feel more relaxed.

Of these products, our resident dietitian Mary Hartley, RD said: “The ingredients, such as chamomile, valerian rose hips, yerba mate, lemon balm, and others (over 20 different herbs are used among the four beverages) are popular traditional herbal alternatives to prescription medications. They are considered to be safe in reasonable doses, but studies of effectiveness are scarce and varied. Like many herbal products (and Dr. Oz-endorsed products), they might help or might not, but they are not likely to hurt. Herbs, however, can trigger side effects and can interact with other herbs, supplements, or medications. For these reasons, you should take herbs under the supervision of a health care provider.”

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