NFL Fights Childhood Obesity with Fuel Up to Play 60

What do you get when you combine the forces of the United States Department of Agriculture (USDA), the National Dairy Council (NDC) and the National Football League (NFL)? A powerhouse team of knowledge, muscles and nutrition.

nfl play 60On September 17, Agriculture Secretary Tom Vilsack announced that the USDA will partner with the NDC and the NFL on their new youth-led health and wellness program, Fuel Up to Play 60. The program, launching to more than 60,000 schools nationwide this fall, will empower youth to take charge of their own health by being more active and eating healthier foods as well as improve the overall health of their school environment and community.

The program is open to all children and participation is quite simple:

  1. Kids must Pledge to make their bodies and their schools healthier by committing to eat healthy, play at least 60 minutes every day, and participate in fun activities in and out of school.
  2. Kids must Track their progress online or on paper, including their new healthy eating and exercise habits.
  3. Kids accumulate Points on their Fuel Meter by sticking to their healthy habits, referring their friends and getting their schools and teachers involved. Each point they accumulate increases the student’s chance to win prizes.

The competition, which starts October 15 and lasts until March 15, is divided into two terms: From mid-October to December 15 and then from February 1 to March 15, 2024. Students in each state who have amassed the most points at the mid-term will win an iPod touch and an NFL gift card.

The two grand prizes will be awarded to one individual at the end of the competition. And grand they are! One lucky and healthy child will partner up with an NFL player for a Fuel Up to Play 60 promotion and receive a healthy makeover complete with a day spent with an NFL player and his personal trainer.

The Fuel Up to Play 60 is a fun and effective way to get thousands of kids from 4th to 10th grades to improve their nutrition and physical activity.

For more information or to register your child, go to the Fuel Up to Play 60 website.

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