Bruce Young is Co-owner of CrossFit Select in Mississauga, Ontario. He is active in CrossFit Competitions and also competes in 24 hour Adventure Races.
The media has already been bought for the television ads and the radio spots. The actual spots themselves have been ready to go for some time now. And as of January 1, 2020, the annual multi-million dollar media blitz tempting you to “make this your year” or “have dramatic changes, quickly” have already been created for the traditional fitness and weight loss industry.
There is one growing group of companies that is emerging that do not pay for media blitz, yet their numbers keep growing at a steady rate. Most of the growth has come through word of mouth from the members who have committed to make the change. CrossFit has emerged as the most effective way to develop your fitness level, whether your goal is to get in shape or become a world class athlete.
By now most of you have heard something about CrossFit. CrossFit is a strength and conditioning program that creates muscle confusion for your body. Prior to walking into my first “box” I was bored with doing the same things over and over and just feeling like a number at the large national chain gym that I was going to.
The first WOD (workout of the day) that I did immediately got me hooked. It was a short, intense workout that left me in a heap on the floor despite me thinking I was in great shape. Still to this day, one of the main attractions for me is knowing that the WOD I am doing today will not be repeated for a very long time. This constant variation of movements helps reduce injuries due to repetitive use.
If you are apprehensive about walking into your local CrossFit because you feel that you are not in good enough shape, believe me, you are not alone. One of the beautiful things about the CrossFit community is that because of the scalability of the daily workout you can have an elite athlete training for a competition doing the same workout as a newbie who has just started. To quote the CrossFit main site:
“The CrossFit program is designed for universal scalability making it the perfect application for any committed individual regardless of experience. We’ve used our same routines for elderly individuals with heart disease and cage fighters one month out from televised bouts. We scale load and intensity; we don’t change programs.”
So I urge you to make this year the year that you commit to a lifestyle change rather than your traditional New Year’s resolution. Walk into your local CrossFit and make a commitment to change your life!