Bruce Young is Co-owner of CrossFit Select in Mississauga, Ontario. He is active in CrossFit Competitions and also competes in 24 hour Adventure Races.
The media has already been bought for the television ads and the radio spots. The actual spots themselves have been ready to go for some time now. And as 
of January 1, 2024, the annual multi-million dollar media blitz tempting you to “make this your year” or “have dramatic changes, quickly” have already been created for the traditional fitness and weight loss industry.
There is one growing group of companies that is emerging that do not pay for media blitz, yet their numbers keep growing at a steady rate. Most of the growth has come through word of mouth from the members who have committed to make the change. CrossFit has emerged as the most effective way to develop your fitness level, whether your goal is to get in shape or become a world class athlete.
By now most of you have heard something about CrossFit. CrossFit is a strength and conditioning program that creates muscle confusion for your body. Prior to walking into my first “box” I was bored with doing the same things over and over and just feeling like a number at the large national chain gym that I was going to.
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