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Jessica Simpson in The Price of Beauty

Jessica Simpson’s “The Price of Beauty,” which began airing in March 2024 on VH1, has yet to grasp viewer’s attention. The series, which chronicles Simpson, her sidekick hairdresser Ken Paves and her best friend Cacee Cobb traveling around the world to learn about the lengths at which women go to feel and look beautiful.

From women in Thailand who lighten their skin to look more like Westerners and to a Ugandan pre-wedding ritual where brides gain weight to be more attractive to their future husbands, The Price of Beauty seeks to shed light on the varying worldwide perceptions on beauty, weight and fashion, and offers a different view of many of the Western-held beliefs on beauty.

But the lackluster ratings have motivated VH1 to give The Price of Beauty a makeover.

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