Tag Archives: Mark Bittman

Beyonce and McConaughey are Vegan Until 6pm: The VB6 Plan Lets You Ease into Veganism


By Shae Blevins

The New Year is upon us and we’re sure that you’re ready to start the new diet and exercise plan you’ve been talking about since eating your fill (and then some) at Thanksgiving dinner.

A variety of celeb-backed options outrank more traditional approaches. The Paleo diet marks Jessica Biel amongst its followers. The “eating a spoonful of clay” diet favored by Shailene Woodley, of “The Fault in Our Stars.” And Zooey Deschanel, who has given up gluten.

There is also the super fit Matthew McConaughey, the ultra-fabulous Dita Von Teese, and The Queen and King — Beyonce and Jay Z — the sexy A-listers who have gone vegan by way of Mark Bittman’s VB6. (more…)

Eating Vegan Before Six Eases the Pain of a Plant Based Diet

Become a vegan, you know you want to. All the cool kids are doing it—maybe cool kids is the wrong term, but vegans and vegetarians will probably live longer than those on a less strenuous, meat and dairy based diet. The health benefits of a plant based diet seem to be endless. From lowering your risk of cancer to helping you lose weight, Veganism is a fad that will have a sustained shelf life.  People are scared away because it isn’t the most pragmatic or convenient diet to execute. It’s tough to chuck meat and dairy out the window, but it could be the best decision you’ll ever make.


Renowned author and food journalist Mark Bittman has written a book full of crucial guidance for those on the vegan fence. His book—which arrives at the peak of veganism’s popularity—is called VB6, or “Vegan Before Six,” and is meant to ease people into a plant based diet gently and confidently. Bittman encourages dieters to eat vegan before 6:00 p.m. while being free to enjoy meat and dairy in the evening. Choosing 6:00 p.m. as the cutoff time had no scientific basis, explained Bittman. “The point of VB6 is to eat more plant food and fewer animal products. You can adjust the time to fit your lifestyle,” he said. (more…)

Mark Bittman Proposes a Better Food Label

Food labeling is kind of a messy issue right now. On one side you have advocates of “Right to Know” fighting for GMO-containing products to be labeled as such. On the other side you have soda companies and fast food restaurants digging in their heels to fight laws that would require further nutrition information posted on vending machines and menu boards.

From this perspective, it seems there’s plenty of push and pull in this important debate. The worst part, however, is that the consumer is caught in the middle with the simple desire to know what’s in the food they buy and to feel good about what they put in their bodies.

While the discussion of food labeling may have multiple sides and a variety of opinions, an editorial piece by Mark Bittman published in The New York Times Saturday shined some much-needed light on the topic and offered a simple solution: Make labels honest, easy to read and understand, and useful to the health-conscious consumer.