From the exterior, The Juice Press may seem like many of the other smoothie and juice bars that can be found in any metropolitan area in the U.S. But this particular shop, with a location in the East Village and another soon to be opening, offers only organic and raw foods. All of the juices are cold-pressed and the menu includes sandwiches, chia seed pudding, soups, vegan desserts and salads.
Shops like the The Juice Press are proof of growing interest in raw diets. Supporters argue that raw plants are the richest source of nutrients, and that eating a diet consisting solely or mostly of raw foods will result in better health.
Marcus Antebi, founder of The Juice Press, came to raw foods in the course of his competitive muay thai boxing. “I was trying to get an edge with my training,” he explains. Antebi found that drinking freshly pressed juice and consuming raw foods helped him maintain a high level of physical activity without bulking up.” I had an ulterior motive, I wasn’t trying to seek ultimate health, I was really just trying to get better output.”
Watch our interview with Marcus below … (more…)
