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New Day, Your Way

New Day, Your Way

K-Mart's newest Blue Light Special is a diet competition.

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BACKGROUNDBACKGROUND Start the Diet Now Advertisement

This program is no longer available. 12/2009

The Kmart "New Day Your Way" program is a 16-week weight loss competition in which women are encouraged to lose weight. They can win cash and other gifts. All winners, including the first, second, and third runners up are chosen based on weight-loss performances and essays submitted on “How Kmart Has Helped To Bring Out A New You.”

The 2008 program which began in January, tracks women of all ages who want to lose weight and solidify those New Years resolutions. The judging will take place on April 25 where contestants are evaluated on how much weight they lost, the changes in their Body Mass Index (BMI) and their essay.

In the "New Day Your Way" program you are responsible for choosing your own diet and exercise plan. Kmart stores and pharmacists helped contestants achieve their New Year's resolution to lose weight by establishing healthy, monthly weight goals, monitoring their progress, and rewarding those who reached their optimum weight goals with free products. Each contestant is required to weigh in at their local Kmart six designated times throughout the course of the program. The program also includes discussion boards and bi-weekly email communications that offer support and encouragement to these contestants throughout the 16-week program.

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PROPRO
  • "New Day Your Way" program promotes community support and involvement in order to meet weight loss goals
  • Monetary rewards can help motivate dieters
  • No set rules for how to eat or what to eat. You choose a diet and exercise plan that fits your lifestyle.
  • Rewards at the end of the contest help inspire the winners to maintain their new weight
  • Periodic progress weigh-ins at your local Kmart make you feel accountable for staying on track with your goals.
CONCON
  • You are responsible for choosing your own diet plan and managing it
  • "New Day Your Way" may be a too public way of losing weight for some individuals
  • Contestants don’t receive professional guidance on how to lose weight or stay on track with their goals
  • Monetary reward is a temporary motivator to get fit
ELIGIBILTYELIGIBILTY

Kmart and New Day Your Way will be able to disclose complete contest details, but a glimpse is provided here:

The "New Day Your Way" contest is open only to legal residents of the continental United States and District of Columbia who have Internet access, an active email account, and are 21 years of age or older as of date of entry. You cannot enroll in the "New Day Your Way” program if you are pregnant, nursing, following a diet recommended by a doctor, or have health problems such as diabetes unless you provide Kmart with a signed permission to participate from your physician. If during the program you become pregnant, or develop a health problem, such as diabetes, you must provide Kmart with signed permission to continue from your personal physician.

REWARDSREWARDS

In 2008, the first place winner will receive $10,000 in cash, a total beauty makeover in New York City, $1,000 Kmart gift card, $399 treadmill and a three-year membership to Bally's Total Fitness.

Other gifts include a complete makeover, a trip to New York City, a L’Oreal gift bag totaling more than $250 in merchandise and many other gifts.

Smaller monetary rewards and gifts are also given to the next four runner-up winners.

CONCLUSIONCONCLUSION

The "New Day Your Way" program sponsored by Kmart is a motivator to lose weight with its community support, ongoing progress reports and potential for winnings at the end of the 16-week program. It is more of a motivating program rather than a how-to-diet program. Each contestant is responsible for choosing a diet plan that suits her needs. If you’re not looking to publicize your weight loss, you should probably look elsewhere for a different diet. But if keeping your eyes on the generous and fun prizes that could be yours, is just the motivation you need to keep you inspired then "New Day Your Way" program might be just your ticket to losing weight.

Common MisspellingsCommon Misspellings

kmart diet, new way diet, new day new way

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(Page 1 of 1, 2 total comments)

Pamela Tucker

It helped me to stay on track that I would not have done on my own.

posted Mar 7th, 2018 12:08 pm

Marilyn

I would like to know if you are having this in 2010 nd in west virginia

posted Dec 25th, 2009 5:20 pm


   
 

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