Tanya Zuckerbrot’s Overhyped 10,000 Dollar Diet

Based on the idea that a high fiber diet promotes nutrition and weight loss without hunger, F-Factor seems like a reasonable diet approach. The creator of the program, Tanya Zuckerbrot, is a registered dietitian who offers her clients 10 one-on-one counseling sessions as part of F-Factor, and it’s generating a lot of buzz.

With high profile clients like former CNBC host Donny Deutsch and current Miss Universe Olivia Culpo, the F-Factor diet plan has gained notoriety in recent months as being a viable weight loss option. The catch? This program will cost you $10,000 if you want the customized version.

For that hefty price tag, clients receive those ten personal sessions as well as an in-depth consultation and education process about weight loss and nutrition. Zuckerbrot also goes over the diet plan with her clients during this initial session, reminding them about the high intake of fiber the diet requires. If clients are interested, they can pay an additional $1,500 each for a supermarket tour and refrigerator and pantry makeover. The high cost of the program begs the question of whether or not F-Factor is worth it, though.

Our resident nutrition expert and registered dietitian Mary Hartley isn’t convinced.

“Tanya Zuckerbrot is no better than other dietitians. In fact, I hear that her minions see the patients and Tanya breezes in to say a few words.”

If that is the case, clients certainly aren’t getting what they pay for. However, according to Hartley, that may not matter. “This is New York City, after all, where you can buy a t-shirt for $1 or $1,000 and you can get a haircut for $8 or $800. The quality doesn’t reflect the price,” Hartley said.

The public reaction to Zuckerbrot’s program has been mixed after articles from Yahoo! Shine and the New York Times spotlighted her this week.

Though the price may be extreme, the ideas behind the program aren’t that different from what any registered dietitian would promote.

“All RDs promote high fiber in the absence of diseases where it is contraindicated. Personally, I prefer an intuitive eating approach over a ‘program’ but programs are okay for basic education and to get people started in the right direction,” Hartley said.

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Image via foxnews.com


One Response to Tanya Zuckerbrot’s Overhyped 10,000 Dollar Diet

Jenna says:

I follow f-factor and have had extremely positive results! You can easily follow the steps of the diet without every paying $$ for the 1:1 counseling. The book was practically free in kindle and is an easy concept to learn on your own. For me, the diet has been life changing! Lost weight without ever feeling like you’re “dieting.” I eat tons of yummy, satisfying food and ever feel hungry or as though I am depriving myself of anything. I find it to be the most sustainable diet I have ever been on.

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