Tag Archives: cheerios

Ray Allen Lost 50 Pounds (Again) When He Stared Down His Own Mortality and Made a Big Lifestyle Change

Ray Allen knows how important it is to have the right mindset when you want to lose serious weight. After dropping almost 60 pounds during a company sponsored weight loss contest, he slowly gained almost all of it back. Now, 50 pounds lighter, Ray says his biggest obstacle was getting out of his own way.

ray collage

More from Ray in his own words –

My weight struggle began after the Army when poor food choices and not exercising over the course of a few years got the best of me.

In Feb 2024 I realized I needed to make some permanent changes to my lifestyle. My father died of heart disease at age 44 from a massive heart attack. He didn’t take care of himself and one of the contributing factors was his weight. Getting closer to that age, I decided I wasn’t going to let that happen to me.

I lost 50 pounds in 5 months and now I’m slowly gaining weight in the form of muscle instead of fat.

How did you lose the weight? I knew I needed to eat less so I tracked my calories on the website (caloriecount.about.com) This was an invaluable tool. I kept my calories below 1500, but I knew that what I ate was just as important so I gave up sugar, besides what I put in my coffee, and then eliminated anything sweet including cake, donuts, pastries, etc. I also gave up bread, butter, peanut butter (I went through withdrawals) and cheese.


6 Must-Watch Food Ads to Look For During the Super Bowl

One of the most divisive events of the year is also one that brings the most of us together. Whether you’re a Denver fan, a Seattle fan, or neither, odds are that come Sunday you’ll be gathered around the TV to watch the Super Bowl.

watching football

Super Bowl watchers come in two kinds: the ones who watch for the game, and my people, those who watch for the commercials. It’s a storied tradition that some of the best ads of the year air during the Big Game. It’s such an important part of the experience that companies are shelling out $4 million for a 30-second spot.

With slots that expensive, you’d expect the commercials to be pretty brilliant, right? We think so, but we’ll let you be the final judge of some of our favorite food, and drink, commercials that you can look forward to on Sunday. Beware, there are spoilers ahead!

In an attempt to spark interest, several companies are releasing “teasers” for their Super Bowl ads. M&Ms parent company Mars is one giving us a glimpse of their ad, and it looks like Yellow is in a bit of trouble. Who knows what we may learn on Sunday.


ShiftCon Proves GMO Shift is Already Happening

“Shift Happens.” That’s the message Leah Segedie wants to get across with the ShiftCon Eco Wellness Social Media Conference. Thanks to her and some of the other ShiftCon bloggers, shift is already happening.

ShiftCon 2014

The past year has already seen brands announce they are reformulating their products to go GMO free. They include:

  • Dole
  • Kashi
  • Barbaras
  • Chipotle
  • Cheerios

Cheerios and Chipotle have made their shifts to GMO-free products fairly well-known, but other brands are doing it a little more quietly. Segedie added ShiftCon bloggers are looking at big brands including Kellogg’s, General Mills, PepsiCo, as well as specific products within certain company’s line.


Win a MultiGrain Cheerios Gift Pack

Breakfast is the most important meal of the day. And a regular fitness regimen is one of the most important things you can do to support your health. Combine the two and you’re pretty fit!

Cheerios have long been one of the healthiest ways to start your day, and with the MultiGrain Cheerios it’s even tastier.

Win a MultiGrain Cheerios Gift Pack! Leave a comment below (dated 4/12/11) telling us how you overcome weight loss ruts and plateaus! One winner will receive a box of MultiGrain Cheerios, plus a Biggest Loser video game. (more…)

MultiGrain Cheerios Wants You to Become the Biggest Loser at Home

MultiGrain Cheerios and The Biggest Loser have partnered to help ensure that this is the year those resolutions stick. Using the MultiGrain Cheerios Web site, you’ll have access to tools and information that will make you the at-home Biggest Loser!

All you need is the code from inside specially marked packages of MultiGrain Cheerios to access the helpful weight loss tools that include:

  • BMI Calculator
  • 7-Day Meal Plan
  • Healthy Recipes
  • Daily Workouts

MultiGrain Cheerios is part of the healthy diet the Biggest Loser contestants follow. A serving has 110 calories and 16 grams of fiber – that’s one-third of the daily recommendation in just one bowl of cereal. (more…)

Cheerios Makes Faulty Health Claims

Packaged foods can present misleading health claims, cleverly tip-toeing around the laws that govern them. But sometimes, the FDA will say enough is enough.cheerios

Cheerios, the long-time favorite breakfast cereal, is making a claim that the FDA just can’t let fall through the cracks. The agency sent a warning letter to General Mills, telling them that they can’t label Cheerios as a treatment for high cholesterol and heart disease.

The FDA points to language on the Cheerios label: (more…)