Beyonce, the entrepreneur, has started another business, this time with her trainer, Marco Borges. Together they have launched a vegan meal delivery service called “22 Days Nutrition.” The name comes from the common myth that it takes 21 days to form a new habit. Last winter, under Borges’ direction, Beyonce and Jay-Z became vegan for 22 days and they loved it (although they don’t seem to be vegan now). Borges is the author of a soon to be released diet book titled, “The 22 Day Revolution.”
Their website describes the meals as fresh, wholesome, gluten-free, dairy-free, and soy-free, as well as 100% organic and GMO-free. That’s a lot of buzz words and diet restrictions. The soy-free part is odd because vegans classically eat soybeans in the form of tofu, seitan, veggie burgers, meat analogues, and edamame.
A week’s worth of meals is delivered via a cooler placed at your front door. You just unpack, load the fridge, reheat, and eat. And pay the bill. At one meal-a-day, a one week supply costs $103.45, two meals-a-day goes for $153.46, and three meals for $194.04, all with a $19.95 shipping fee. Multiply that expense by three for a 21 day supply. (more…)
