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A flip flop sandal designed to build muscle tone while you walk.

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The FitFlop is not a new diet that gets you fit by flopping from a starvation day to a binge day. Rather, this new product is an actual pair of shoes that are supposed to help you get fitter as you walk.

Designed by a team of UK biomechanical engineers the "FitFlop" is supposed  to tone your butt, legs, calves and thighs while walking. In addition, they decrease the stress placed on your feet, legs and back. Billed as a fitness shoe, they can help you burn a few extra calories during your daily routine.

The FitFlop works its magic by making the muscles that stabilize the foot work harder and over a period of time can actually strengthen your feet. The common flip-flop actually accentuates pronation, the rolling in of your feet which causes fatigue and biomechanical stress in your feet and lower legs. This can lead to overuse injuries.

FitFlops are not suitable for hill walking or mountain hiking as they will not protect against rough terrain or weather. FitFlops are designed for everyday use and everyday walking. They were designed for women who couldn't find the time to get to the gym, but wanted to make sure that they get a 'workout while they walk.

The FitFlops come in a variety of styles for both women and men. They can be purchased at select retail stores as well as online.

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  • FitFlops are comfortable to wear
  • Design promotes proper posture and healthy foot alignment
  • Won't crunch toes and feet like fashion footwear can
  • Burns a few extra calories while walking in them
  • 2008 Oprah's Favorite Things for Summer
  • Must be worn gradually
  • Not appropriate for everyone
  • Can't take the place of real exercise

There are no special dietary requirements while wearing the FitFlops, but nutrition experts recommend consuming a low calorie and low fat diet in order to lose weight.


There is no replacement to cardiovascular exercise, but the FitFlops do promise to help you tone your muscles and burn a few extra calories while you wear them.  You should be cautioned to wear the FitFlops gradually because of the delayed muscle soreness that occurs similar to beginning a new workout routine.


Oprah did put them on her Top 10 Hot Picks in 2008, but the FitFlops are not your green light to stop exercising. They are a particular kind of sandal-like shoe that has been ergonomically designed to enhance the health of the foot as well as burn a few extra calories.

If you have foot problems, consult with your doctor before buying FitFlops.

Common MisspellingsCommon Misspellings

Fitflop, Flip Flop, FitFlops, Fitness Flip Flops, Fit-Flop, FitFlop.com

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