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A device that tracks nutrition and exercise and logs it online, helping you lose weight more effectively.

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Fitbug is a pocket-sized device paired with an online program that helps users track their nutrition, activity levels, and personal health goals.

The program sends personalized weekly step (or walking) goals, nutrition targets and notes encouragement at fibug.com. Fitbug also has a wireless version called Fitbug Air, and a USB option called Fitbug Go.

Fitbug Air is the first Bluetooth Fitbug, which tracks your progress without using a device and sends the information wirelessly to your desktop, smart phone or tablet.

Alternatively, Fitbug Go utilizes a USB connection to view your progress on the same devices. Both options are compatible with Macs and PCs.

As for how the Fitbug works, once purchasing your device you simply clip it to your waist or slide it in your pocket, and after one week you'll receive a tailored set of health targets to work toward.

Rather than focusing on the bigger picture, Fitbug emphasizes the importance of taking health one step at a time by focusing on achieving weekly rather than monthly or annual goals.

After wearing your Fitbug, you simply connect it via USB to your PC of MAC and then you can view your progress from your smart phone, desktop or tablet. The "Air" option is much more efficient, updating your progress almost instantly without requiring a USB.

Once receiving their data, Fitbug users are encouraged to interact and utilize the expert advice, recipes and general healthy living tips available to them on the website. Fitbug.com also provides easy-to-use charts so users can track their progress and reach their weekly (and longterm) goals.

Fitbug offers the Air and 12 months of access to the premium personalized health and wellness coaching services for an upfront plan of just $64.99. For a lower up-front cost and more flexibility, users can purchase the Fitbug Air with the 'Flexi Plan'. For only $29.99, plus only $3.99 per month, members will receive their Air plus access to Fitbug's online coaching services, no contracts necessary.

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  • 85 percent of active members lost weight in the first 6 months
  • 81 percent of company employees made positive lifestyle changes
  • 32 percent of users saw a reduction in health insurance claims
  • Easy to wear and use
  • Not great for people who don't like wearing a device
  • Can be somewhat costly over time

Diet goals are assigned to each specific user based on their individual calorie needs, activity levels and personal goals. However, an updated calorie range is sent weekly and users also have access to healthy recipes at Fitbug.com.


Users are sent "step goals" to improve their walking habits. No further instructions or goals were mentioned on Fitbug's website regarding fitness.


Fitbug is like a good option for people who want to make small lifestyle changes to achieve overall health, and who don't mind tracking this information with a USB or wireless device.

The cost of Fitbug seems reasonable for the resources available to users. However, individuals will likely end up paying more than employees of companies who sign up as a company-wide healthy initiative.

Overall, it seems like user-friendly and convenient option for making lifestyle changes and achieving longterm health goals.

Common MisspellingsCommon Misspellings

fit bugg, fitBug, fitbugair, fitbuggo

How Does Fitbug Compare?
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  • Cheap Price
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