The man behind the Eat This, Not That series and editor at Men’s Health magazine is David Zinczenko. He was born of Ukrainian decent on December 13, 1969 in Pennsylvania and grew up in Bethlehem, Pennsylvania. At age 6, David’s parents divorced and from there he grew up with his mother for the remainder of his young life. As a child he was overweight and taunted by his brother for over-eating. By high school, David gained control of his weight and following graduation he entered the Naval Reserve. His military career sent him to Moravian College for his studies.
In 1991, David worked as an assistant editor at Men’s Journal. Just two years later he accepted a position as associate editor at Men’s Health. Then, in 2000, he made his biggest career move to editor-in-chief at Men’s Health, where he remains today.
The rising rate of obesity in America was a concern of David’s. He saw how many Americans’ misconception of food was detrimental to their health. He used his knowledge in health and fitness to launch his Eat This! Not That! book series. He helped people across America choose better food options ranging from similar Starbucks coffee to similar TV dinners at the grocery store. David’s success stems from his editorial positions and book collaborations with Matt Goulding.
David’s published book list:
“Eat This, Not That! 2021: The No-Diet Weight Loss Solution”
“Drink This Not That!: The No-Diet Weight Loss Solution”
“Grill This, Not That!”
“The New Abs Diet for Women: The Six-Week Plan To Flatten Your Stomach and Keep You Lean for Life”
“Eat This Not That! For Kids!: Thousands of Simple Food Swaps That Can Save Your Child From Obesity!”
“Cook This, Not That! Easy & Awesome 350-Calorie Meals”
“Eat This Not That! Supermarket Survival Guide: The No- Diet Weight Loss Solution”
“The New Abs Diet Cookbook: Hundreds of Powerful Food That Will Flatten Your Stomach and Keep You Lean for Life!”
Currently, David is living the single life between New York City and Bethlehem, PA. He is still the editor-in-chief at Men’s Health and Women’s Health magazines. David regularly makes appearances on The Today Show, Good Morning America, Oprah, The Rachel Ray Show, Ellen Degeneres, and is a health expert publishing on Yahoo! Health. David has helped many Americans realize there is always a healthier food option.