Are you one of the millions of Americans hell bent on putting this monster of a company, and its peers, in their place? There’s now an app for that. In fact, Buycott, which launched this month to much consumer excitement, will help you boycott products from brands you’ve no interest in supporting. So many consumers want to vote with their dollars, but because of the tangled web weaved by mergers and company ownership, few people know that when they innocently buy a box of Duncan Hines cake mix that the brand is owned by Monsanto.
Now with Buycott, you can simply scan the bar code of any product at the grocery store and find out which company is behind it. The idea is certainly not to complicate your grocery experience, what with the reading of ingredient and nutrition labels, too, but rather to arm you with more information to make a most educated decision. If this is your thing.
“A buycott is the opposite of a boycott. It is an active campaign to buy the products or services of a particular company or brand,” they say in the introductory pages of the app upon download. This suggests that while you may scan one brand and learn of its corporate heritage and choose not to buy it, you’ll likewise scan a different product and choose to support that brand instead. The Buycott app can work either way, obviously. (more…)
